Lewis Hamilton as soon as once more makes an look on this planet of luxurious style. Earlier this yr, the seven-time Components 1 world champion grew to become an envoy for Dior, and he has now appeared in his first marketing campaign for the French style home. Designed by Kim Jones in collaboration with the seven-time world champion, this presents a primary have a look at his new period in high-end style. All of that is seemingly in preparation for his upcoming transfer to the Maranello workforce. A transfer that marks a big change not solely in his racing profession but additionally for his private model.
There, Lewis Hamilton will inherit Ferrari’s partnerships with Giorgio Armani, Ray-Ban, and Richard Mille when he dons the enduring pink go well with subsequent season. It’s additionally value noting that the Italian workforce has its personal style line, Ferrari Type, though up to now, the workforce’s drivers weren’t closely concerned. It stays to be seen whether or not some sponsors will shift their help to the veteran Components 1 driver when he joins the Scuderia.
A illustration of his passions
Reasonably than drawing inspiration from the F1 pit lane, photographer Rafael Pavarotti, on this new Dior marketing campaign, highlights one other of Lewis Hamilton’s high-speed passions. “I began snowboarding after I was twenty-three—fairly late, actually—however I am going yearly with out exception,” the Mercedes driver advised WWD in the course of the weekend. He emphasised how a lot he additionally enjoys skydiving and browsing. The lately created capsule assortment, impressed by snowboarding, was made with 80% sustainable supplies and with out the usage of animal leather-based, at Hamilton’s request. “We need to be certain that it has an influence,” the British driver emphasised a number of occasions.
Photographed towards the backdrop of a shiny blue mountain vary, the gathering contains wide-leg pants, wool sweaters, and outsized jackets. This silhouette isn’t any stranger to Lewis Hamilton, whose daring sartorial decisions have typically turned his paddock entrances right into a runway. Not too long ago, it’s value noting the totally Dior outfits he wore in Austria, Hungary, and Baku. One other level so as to add is the elevated presence of Dior’s dad or mum firm, LVMH, in F1 in current months. Based on some studies, the $389 billion conglomerate is in superior talks to exchange Rolex because the official timekeeper of the game. Given Lewis Hamilton’s current relationship with Tommy Hilfiger, may this new collaboration intervene?
Oct 5, 2024
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