Scuderia Ferrari and IBM, a world chief in expertise and consulting, are thrilled to announce a groundbreaking multi-year partnership commencing January 1, 2025. This collaboration unites two {industry} icons, each pushed by a ardour for challenges, innovation, excellence, and attaining the best efficiency requirements. By mixing Scuderia Ferrari’s intensive System 1 experience with IBM’s pioneering technological capabilities, this alliance goals to revolutionize the digital fan expertise and elevate fan engagement throughout all touchpoints, each on and off the racetrack.
Scuderia Ferrari and IBM are dedicated to leveraging the ability of expertise to push boundaries and obtain distinctive outcomes. By this partnership, IBM will function Scuderia Ferrari’s Premium Companion in IT Consulting, specializing in growing digital options that deliver followers nearer to the heartbeat of System 1 motion. IBM’s state-of-the-art expertise and consulting prowess will play an important function in amplifying Scuderia Ferrari HP’s digital ecosystem, setting new benchmarks for fan engagement. This may embrace the event of revolutionary digital platforms and instruments, in addition to the implementation of data-driven methods to boost fan experiences.
Remodeling Fan Engagement By Innovation
The collaboration with IBM will spearhead varied initiatives to interact the Scuderia Ferrari HP fanbase, launching a high-profile interactive platform with revolutionary content material designed to captivate followers worldwide. This platform will present a seamless mix of expertise and user-friendly experiences, enhancing digital accessibility for all followers. Scuderia Ferrari HP and IBM are notably targeted on attracting a youthful viewers, guaranteeing that everybody, no matter age, can benefit from the thrill of System 1 in a sustainable and inclusive digital atmosphere.
Management Insights
Lorenzo Giorgetti, Chief Racing Income Officer, Ferrari:
“We’re proud to launch this partnership with IBM, one of many world’s most esteemed expertise and consulting companies. Ferrari and IBM share core values akin to a relentless pursuit of excellence and an unyielding drive to interrupt boundaries in our respective fields. Collectively, we purpose to deliver unmatched high quality and pioneering expertise to our followers, creating experiences that open the doorways of Scuderia Ferrari HP to the world. This collaboration will present new, immersive experiences for motorsport lovers and our devoted fanbase, particularly as System 1’s enchantment surges amongst youthful audiences.”
Enhancing Information-Pushed Efficiency and Fan Insights
Jonathan Adashek, Senior Vice President of Advertising and Communications, IBM:
“In System 1, seconds are essential each on and off the observe. Scuderia Ferrari HP’s skill to harness world-class insights from its huge information units can be made doable by way of IBM’s expertise. By uniting its passionate fanbase, historic legacy, and superior information and analytics, Scuderia Ferrari HP is uniquely positioned to broaden world engagement and modernize its digital operations.”
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By this alliance, Scuderia Ferrari and IBM are setting a brand new precedent in System 1 for what fan engagement could be. Because the partnership evolves, the 2 firms are dedicated to repeatedly exploring revolutionary applied sciences that elevate the fan expertise, creating lasting worth for each manufacturers and leaving a transformative impression on the game’s digital panorama. This partnership is not only concerning the current however about shaping the way forward for System 1.
About IBM
IBM is a number one supplier of world hybrid cloud and AI and consulting experience. We assist purchasers in additional than 175 international locations capitalize on insights from their information, streamline enterprise processes, scale back prices and achieve a aggressive edge of their industries. 1000’s of presidency and company entities in vital infrastructure areas akin to monetary providers, telecommunications and healthcare depend on IBM’s hybrid cloud platform and Purple Hat OpenShift to rapidly, effectively and securely have an effect on their digital transformations. IBM’s breakthrough improvements in AI, quantum computing, industry-specific cloud options and consulting ship open and versatile choices to our purchasers. All of that is backed by IBM’s long-standing dedication to belief, transparency, accountability, inclusivity and repair.
