For the Las Vegas Grand Prix, Visa Money App RB unveils a glowing one-off, glitter-inspired livery that brings glitz and glamour all the way in which to the racetrack this weekend. Impressed by the Money App Visa Glitter Card, channelling its beautiful blue and inexperienced gradient and glitter overlay, the livery embodies the radiance of Las Vegas’ iconic vibrant lights and vibrant nightlife.
Launched earlier this 12 months in partnership with Emmy-winning actress, musical artist and TV host Keke Palmer, the Money App Visa Glitter Card was impressed by the concept of “Glitter Fever” – a joyful feeling you simply can’t shake with unwanted effects together with radical self-expression that’s contagious and plain.
The workforce will likely be taking the livery past the racetrack, with the glistening design dressing their storage, while the entire workforce, together with drivers Yuki Tsunoda and Liam Lawson, will likely be sporting bespoke racing fits and workforce package through the weekend. Followers may also be capable of get a glimpse of the livery earlier than it hits the observe at Topgolf Las Vegas, the place will probably be on show on the driving vary throughout the weekend.
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Earlier at this time, Visa Money App RB debuted the Glitter Card-inspired livery by releasing a social-forward quick movie. Starring Kevin Dillon and Jerry Ferrara, identified for his or her iconic roles within the hit HBO TV collection Entourage, and actor Travis Bennett, finest identified for FX’s DAVE, the movie is about on a drive by means of the desert from Los Angeles to Las Vegas. It brings to life all elements of Money App’s activations all through the weekend – from the Glitter Card livery to the Topgolf takeover – whereas paying homage to the magic of Las Vegas.
Peter Bayer, CEO of Visa Money App RB, mentioned: “It wouldn’t be Las Vegas with no contact of glitter, and because the house of glitz, it solely felt proper to convey this livery to the Las Vegas race. It holds a particular place within the workforce’s historical past because it’s the place we launched VCARB earlier this 12 months. Since then, inventive collaboration with our companions has led to excellent liveries past the norm, permitting us to disrupt the way in which we do issues in System One, as we’ve seen in Miami and Singapore. I sit up for seeing the VCARB01 shimmering underneath the lights on observe.”
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Catherine Ferdon, CMO of Money App, mentioned: “With our co-title sponsorship of VCARB, we intention to convey the magic of System 1 to extra individuals and make the game extra accessible. This digital-first livery reveal, impressed by our personal Money App Glitter Card, is one other instance of Money App’s differentiated method to connecting with clients. We glance to bridge the hole between numerous audiences, open pathways to followers and join individuals by means of experiences in contrast to the rest.”
The Money App Card is a one-of-a-kind, customizable Visa pay as you go debit card accessible in numerous designs and has over 24 million month-to-month actions. It blurs the traces between finance and tradition, unlocking distinctive buyer experiences and unique reductions immediately within the Money App at favorite manufacturers.
