Maui Jim, a number one eyewear identify, is getting into Method 1 by way of an thrilling new partnership with Oracle Purple Bull Racing. This collaboration expands on the sturdy relationship already established between Maui Jim and Purple Bull World Sports activities, additional elevating their shared dedication to excellence and efficiency.
Oracle Purple Bull Racing is thrilled to welcome Maui Jim as their official eyewear accomplice. The partnership, starting within the 2025 Method 1 season, will see Maui Jim’s vibrant eyewear designs worn by the workforce’s drivers, together with Max Verstappen and Liam Lawson, in addition to by the pit crew and assist employees all through the worldwide race calendar. This marks a major milestone as Maui Jim’s cutting-edge eyewear expertise meets the calls for of the high-performance world of Method 1, mixing type, innovation, and safety for the workforce’s twenty first season on the F1 grid.
Based in Hawaii in 1987 and now part of the celebrated Kering Eyewear portfolio, Maui Jim embodies the spirit of innovation, very like Oracle Purple Bull Racing. Rooted in its Hawaiian heritage, Maui Jim has grown into a world chief in premium polarized eyewear, combining distinctive lens expertise with distinctive, vibrant designs. Because the eyewear accomplice of the eight-time Drivers’ World Champions, Maui Jim will convey its signature aptitude to the F1 paddock whereas providing unparalleled efficiency advantages for the Oracle Purple Bull Racing workforce.
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Maui Jim’s PolarizedPlus2 expertise is on the core of its eyewear, offering superior glare discount, superior UV safety, and enhanced color vibrancy. These options are usually not simply ultimate for Method 1, however for driving usually, guaranteeing exact, snug, and distortion-free imaginative and prescient whether or not on or off the monitor. As Maui Jim brings the essence of Hawaii to the fast-paced world of F1, the partnership underscores the model’s dedication to innovation, guaranteeing that the Oracle Purple Bull Racing workforce is provided with the perfect in eyewear expertise.
Each Oracle Purple Bull Racing and Maui Jim share a relentless drive for achievement and a dedication to pushing boundaries—whether or not it’s engineering and efficiency on the race monitor or delivering readability, consolation, and precision by way of eyewear. This partnership is an ideal synergy between two world leaders, united by their pursuit of excellence and their imaginative and prescient for a brighter future—on the race circuit and past.
Getty Photographs / Purple Bull Content material Pool // SI202501250048
Christian Horner, CEO and Group Principal of Oracle Purple Bull Racing, mentioned:
“We’re very excited to announce our partnership with Maui Jim, a model that shares our values of technological growth and high-performance requirements. We look ahead to collaborating with a like-minded accomplice that’s keen to push the boundaries and defy the established order.”
Roberto Vedovotto, Founder, President, and CEO of Kering Eyewear, added:
“Partnering with Oracle Purple Bull Racing is an thrilling milestone for Maui Jim. Each manufacturers are pushed by an uncompromising dedication to precision and redefining requirements. Whether or not it’s on the Method 1 monitor or within the design and expertise behind our eyewear, we’re thrilled to convey our signature type to the F1 paddock. We look ahead to serving to the Oracle Purple Bull Racing workforce see the world with unmatched readability as they chase success in 2025 and past.”
