John Elkann dismisses claims that Ferrari’s signing of Lewis Hamilton is a marketing move

Lewis Hamilton on the CoverThe March challenge of the distinguished American journal Time options Lewis Hamilton on the duvet alongside a prancing horse, with the wordplay “Horse Energy” and the subtitle: “Now at Ferrari, Lewis Hamilton races to say his place as System 1’s best of all time.”The journal features a prolonged interview with the seven-time world champion, that includes remarks from Ferrari president John Elkann and group principal Frédéric Vasseur.

John Elkann’s commentsThroughout the winter, a number of analyses have targeted on the monetary implications of Ferrari’s cope with Lewis Hamilton, together with feedback from Jacky Ickx. Addressing the hypothesis, John Elkann sought to clear up any misunderstandings.

“I imagine some feedback suggesting this was a advertising and marketing transfer are actually unfair to Lewis,” John Elkann acknowledged, including, “The reality is that Lewis doesn’t want this, and Ferrari doesn’t want this. What we have to do is win championships and obtain nice issues on the observe. If we handle that, every part off-track will handle itself. The probabilities are limitless.” – the Ferrari president concluded.

Mar 1, 2025Sofia Bianchi

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