Right here’s some attention-grabbing information from Southern California’s Intense Cycles. Intense simply launched what they’re calling the Body First Program. It’s an IBD program that’s geared in the direction of serving to the Unbiased Bicycle Sellers (IBD) with the challenges they’ve been going through recently. Intense says this system is designed to “empower the IBD and disrupt the damaged trade mannequin”.
Body First Program
It really works like this: Intense locations the seller on the heart of the bike buy journey. It’s there that the seller can create worth for the riders whereas producing money flow-positive margins with out the stock danger. Intense can be working with High quality Bicycle Merchandise (QBP) to supply pre-configured construct kits for Intense frames. This, in flip, will enable the seller to supply a customizable expertise for his or her prospects whereas not bearing the heavy stock burden.
It additionally signifies that as merchandise change and new ones are launched, sellers gained’t be caught with bikes constructed with outdated parts that customers now not need.
There can be some unique seller perks as nicely…
50k ComponentsDealers can be unlocking a catalog of fifty,000 distinctive parts, giving them the ability to fine-tune each element. This could optimize efficiency and permit them to craft a motorcycle that’s one in every of a sort.
300 Element BrandsThere can be 300 famend and 70 unique element manufacturers on the seller’s fingertips. The seller will have the ability to push acquainted favorites or experiment with new mixtures.
ValueWith this new dealer-centric enterprise mannequin, constructing a customized bike doesn’t have to interrupt the financial institution, providing customizations at no further value.
A Phrase From Intense
“We consider strongly that the present bike trade mannequin is damaged and that the IBD is the unlucky recipient of that brokenness,” mentioned Mike Carr, INTENSE Vice President of Gross sales and Advertising and marketing. “The brand new INTENSE Body First Program solves a number of the greatest challenges that sellers face immediately whereas enhancing the worth of the IBD to the rider. Having a robust working partnership with High quality Bicycle Merchandise is paramount to enabling the success and effectivity of this program for sellers“.
Let’s Hear from QBP
“Retailers know their prospects greatest and, using our Customized Construct Kits, can effectively get precisely what they should ship the final word buy expertise for each rider who needs a customized INTENSE bike,” mentioned Invoice Schouman, QBP Vice President of Gross sales. “We inventory the merchandise and types that customers need, and so they’re accessible with dependable, just-in-time supply to our retail companions precisely once they want it“.
How Sellers Can Take part
Step One: Grow to be a seller to achieve entry to the Intense Cycles B2B portal the place they will buy frames proper off the web site.
Step Two:Sellers can optimize their prospects’ builds by finishing the setup sheet with their biometrics and element specs.
Step Three:Sellers order a body instantly from Intense Cycles and supply the parts from QBP, then assemble every little thing within the store.
Hit the hyperlink beneath for extra info.
IntenseCycles.com
