How has Ferrari’s sponsor portfolio changed for 2025?

Forward of the upcoming season and the arrival of the seven-time F1 champion Lewis Hamilton, Ferrari has unveiled the roster of sponsors for the 2025 F1 campain.

Forward of the final season’s Miami Grand Prix, the Maranello-based outfit unveiled a brand new sponsorship deal, asserting HP as its new associate. The Italian squad has been renamed Scuderia Ferrari HP, marking the start of a multi-year sponsorship deal.

Alongside a branding deal, HP additionally began to provide Ferrari with its companies, starting from computer systems, printers and different {hardware} to conferencing know-how.

The deal will proceed into the 2025 F1 season, and the American agency will stay the Italian staff’s title sponsor as a part of a multi-year settlement.

Ferrari introduced final November that IBM would develop into its fan engagement and information analytics associate from the 2025 F1 season.

For greater than 30 years, IBM has partnered with among the most iconic sporting organizations – together with Wimbledon, the US Open, the Masters Match and ESPN Fantasy Soccer – working side-by-side to modernize their digital infrastructure and produce these marquee occasions to life for hundreds of thousands of followers world wide.

Furthermore, the Italian staff has additionally confirmed that they’ve reached a brand new sponsorship settlement with UniCredit. The Italian banking group UniCredit will come on board as a significant associate from the beginning of the 2025 marketing campaign, changing Santander because the Spanish financial institution elect to observe Carlos Sainz to Williams.

Ferrari’s sponsor portfolio has undergone key adjustments because the Scuderia parted methods with Bell, Riva, Palantir, Santander, and Harman Automotive, followers rapidly seen the absence of Philip Morris. The U.S.-based tobacco firm ends its partnership with the Scuderia, which started in 2022.

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