Scuderia Ferrari gave followers a welcome second of levity this week by sharing a brief behind-the-scenes video that includes Charles Leclerc and Lewis Hamilton taking part in the traditional board sport Operation alongside celeb physician Dr. Mike Varshavski. The clip reveals the 2 drivers and Dr. Mike wearing matching Ferrari-red scrubs, laughing because the Monegasque’s hand by accident triggers the buzzer — and the group erupts in good-natured hilarity.
The video, posted on Ferrari’s official social channels, rapidly collected likes and feedback, with supporters joking that the drivers can be higher off sticking to the cockpit than the working theatre. Followers handled the second as a light-hearted respite from on-track frustrations, and the clip generated a spike in engagement throughout a troublesome run of outcomes for the crew in 2025.
Greater than a gag: crew morale and PR worth
Whereas the footage is clearly supposed as playful content material, it additionally serves a strategic objective. At a time when the Scuderia’s efficiency has been beneath intense scrutiny, quick, human moments like this assist recalibrate public notion and remind the paddock — and informal followers — that robust crew chemistry and morale matter off the stopwatch as a lot as on it. Exhibiting Charles Leclerc and Lewis Hamilton stress-free along with Dr. Mike highlights camaraderie between teammates and gives a transparent PR win for Ferrari’s communications crew.
Undecided that’s the way you do it, Charles! 😂 pic.twitter.com/Opmnp1JTFV
— Scuderia Ferrari HP (@ScuderiaFerrari) November 20, 2025
Social media metrics underscore that time: clips that includes genuine, unscripted interactions are inclined to outperform polished promotional materials, notably once they showcase star drivers in unscripted, relatable eventualities. For Ferrari, the Operation clip strengthened the model’s persona whereas additionally providing followers a straightforward, shareable second throughout a gruelling season.
Why followers warmed to the clip
A part of the attraction is the distinction. Followers have watched Charles Leclerc and Lewis Hamilton sort out high-pressure race weekends; seeing them fumbling a toy’s tiny plastic bone and reacting with real laughter creates a charmingly human narrative. The cameo from Dr. Mike, a recognizable web persona with a big following, expanded the clip’s attain past the standard F1 viewers and introduced additional mainstream consideration to the crew’s social feeds.
Finally, the clip labored on a number of ranges: it was entertaining, it showcased the drivers’ personalities, and it provided an emotional launch after a interval of poor outcomes. For supporters monitoring each replace, the video supplied a reminder that the Scuderia stays carefully knit regardless of on-track setbacks.
What this implies going ahead
Brief-format, personality-driven content material is more likely to stay a core instrument in trendy F1 advertising and marketing methods. Ferrari’s put up demonstrated how fast, casual clips can bolster fan engagement and humanize elite athletes with out distracting from aggressive targets. As Charles Leclerc and Lewis Hamilton proceed their campaigns, anticipate the crew to combine race-focused updates with extra offbeat, team-bonding moments to maintain viewers curiosity and preserve morale.
For now, followers can benefit from the reminiscence of Leclerc setting off the buzzer and the following laughter — a easy scene that earned the Scuderia goodwill at an important second within the 2025 Components 1 season, forward of the Las Vegas Grand Prix. The Maranello crew has completed on the rostrum within the race’s first two years and are in determined want of one other robust exhibiting over the subsequent few days following the catastrophe in Brazil.
Nov 21, 2025
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