Liverpool’s Christmas schedule is often judged by fixtures, accidents and momentum, however this yr our remaining act earlier than the festive break has been one thing way more essential.
Whereas consideration usually focuses on what occurs on the pitch, the membership’s work away from it continues to outline who we’re.
This December, the LFC Basis’s Christmas Magic marketing campaign reached extra households than ever earlier than throughout the Liverpool Metropolis Area, as confirmed through Liverpoolfc.com.
A report 2,500 meals hampers had been delivered to native households, members and residents, marking the most important contribution within the marketing campaign’s historical past.
Every hamper supplied sufficient meals to feed a household of 4 for 4 days, providing actual help throughout what may be the toughest time of yr.
How Liverpool Christmas efforts proceed to form the neighborhood
The dimensions of this yr’s operation underlined how deeply embedded the Basis has develop into inside the metropolis.
Membership volunteers packed the baskets earlier than delivering them to neighborhood centres, foodbanks and houses throughout the area.
Former gamers had been additionally central to the hassle, with John Barnes, Natasha Dowie and neighborhood ambassador Chris Kirkland becoming a member of volunteers on supply days.
Barnes summed it up merely.
“At Christmas, it’s straightforward to imagine everybody has meals on the desk, however one thing so simple as a hamper supply can actually make a distinction to a household,” the previous winger mentioned.
Dowie echoed that sentiment, including: “The quantity included in every hamper is actually spectacular and it’s so essential for people who find themselves struggling this Christmas.”
This isn’t remoted work.
Earlier this yr, Liverpool utilizing the Istanbul comeback to encourage native schoolchildren at Anfield confirmed how footballing historical past may be was schooling, resilience and real-life classes.
That work, like Christmas Magic, is funded partly by cash raised by Legends matches and different initiatives.
Why Liverpool Christmas initiatives transcend one month
The festive marketing campaign additionally included free Christmas lunches at Anfield, welcoming greater than 500 native folks for a conventional three-course meal.
The Ceaselessly Reds Christmas lunch returned too, elevating £76,000 for native good causes and the previous gamers’ affiliation.
That ongoing connection between previous and current stays important, particularly with one other Legends fixture already confirmed.
Subsequent yr’s Liverpool internet hosting Borussia Dortmund Legends at Anfield to boost funds for the LFC Basis will proceed that cycle of help.
Forbes Duff, head of neighborhood engagement, defined the considering behind all of it.
“LFC Basis Christmas Magic is about ensuring households really feel supported at a time of yr that may be extremely tough,” he mentioned.
Assist additionally continues past December by work with St Andrew’s Neighborhood Community and the North Liverpool Foodbank.
As that is the ultimate piece we publish earlier than Christmas, it feels proper to pause and recognise what this membership represents past outcomes and tables.
From everybody right here, we want you and your households a really Merry Christmas 🎄
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