Williams has introduced a brand new partnership with Barclays forward of the 2026 Method 1 season, marking the British financial institution’s first-ever F1 collaboration.
Barclays will change into the official banking associate of the Grove outfit and its branding will seem on the FW48, which is ready to be unveiled later right now (3 February), in addition to on the helmets of each Alex Albon and Carlos Sainz, workforce clothes and all through the garages and workforce’s hospitality models.
Williams workforce principal James Vowles mentioned in regards to the new partnership: “We’re delighted to welcome Barclays into the game as Official Banking Accomplice to Atlassian Williams F1 Staff. As we put together for one of the vital important regulatory modifications in Method 1 historical past, we’re making ready to grab the alternatives of the brand new period along with Barclays as we proceed investing for long-term success.”
Barclays Financial institution PLC president Stephen Dainton added: “Our partnership with Atlassian Williams F1 Staff will deepen our shopper engagement and elevate our model throughout our key markets as we develop our funding banking and personal banking and wealth administration relationships. Working with one of the vital storied groups in Method 1 brings unparalleled international visibility.
“Barclays has lengthy been considered one of sport’s most dedicated company companions — from the Premier League and the Girls’s Tremendous League to Lord’s, Wimbledon, NBA Brooklyn Nets and WNBA Liberty — and we pair these world stage platforms with main funding in neighborhood and grassroots sport. It’s this mix of elite efficiency and native impression that defines our strategy.”
Williams has launched a string of latest partnerships forward of 2026, together with Anthropic, BNY, Sparco and Wilkinson Sword.
Apparently, Spanish financial institution Santander has been faraway from Williams‘ listing of companions. It had partnered with the workforce when Spanish driver Carlos Sainz joined from Ferrari in 2025.
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