As Method 1 prepares for a transformative 2026 season, the game’s business panorama is evolving alongside its technical overhaul. F1Technical’s takes a have a look at every workforce’s package provider.
Crew package suppliers — the manufacturers liable for the uniforms, attire, and off monitor id of every outfit — play a major position in shaping how groups current themselves to followers and companions.
The 2026 grid includes a numerous combine of worldwide sportswear giants and premium style labels, every aligning with groups to strengthen model visibility and cultural attain.
adidas: Mercedes and Audi
Adidas will provide workforce attire for each Mercedes and Audi in 2026. The partnership with Mercedes continues the workforce’s lengthy standing choice for main international sportswear manufacturers, whereas Audi’s arrival in Method 1 brings one other excessive profile collaboration to the grid. Adidas’ involvement with two German linked producers reinforces its place as one of many sport’s most influential package suppliers.
PUMA: Ferrari, McLaren, and Aston Martin
PUMA will outfit Ferrari, McLaren, and Aston Martin, giving the model one of many largest footprints within the paddock. Ferrari’s affiliation with PUMA stays one of the crucial recognisable partnerships in Method 1, whereas McLaren and Aston Martin profit from the corporate’s robust motorsport heritage. PUMA’s presence throughout three main groups ensures vital visibility all through the season.
Castore: Purple Bull Racing, Alpine, and Haas
Castore continues its fast growth in elite sport by supplying Purple Bull Racing, Alpine, and Haas. The partnership with Purple Bull Racing locations Castore alongside one of the crucial profitable groups of the fashionable period, whereas Alpine and Haas strengthen the model’s attain throughout Europe and america. Castore’s light-weight efficiency supplies have grow to be a defining characteristic of its motorsport id.
New Period: Williams
Williams will proceed its collaboration with New Period, a model greatest identified for its iconic caps and way of life attire. The partnership displays Williams’ technique of mixing conventional motorsport id with modern streetwear influences. New Period’s deal with fan oriented merchandise aligns nicely with the workforce’s efforts to modernise its international picture.
Tommy Hilfiger: Cadillac
Cadillac’s entry into Method 1 brings a distinctly American flavour to the grid, and its partnership with Tommy Hilfiger reinforces that id. The collaboration pairs a premium style home with a brand new producer decided to make a robust visible and cultural affect. Tommy Hilfiger’s historical past in motorsport attire ensures that Cadillac will debut with a refined and immediately recognisable look.
Hugo Boss: Visa Money App RB
Visa Money App RB shall be outfitted by Hugo Boss, persevering with the model’s return to excessive profile motorsport partnerships. The collaboration aligns with the workforce’s youthful, commercially pushed id and gives a modern, style ahead aesthetic. Hugo Boss’ presence provides one other premium label to the more and more numerous grid of attire suppliers.
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