LOS ANGELES — Rockstar Power has partnered with NASCAR Cup Sequence star Tyler Reddick and 23XI Racing, saying the model’s return to NASCAR and turning into the primary of many new model investments in elite sports activities efficiency.
Reddick, driver of the No. 45 Toyota Camry XSE for 23XI Racing, has electrified the racing world to open the 2026 NASCAR Cup Sequence season. He turned the primary driver within the sport’s 78-year historical past to win the primary three races of the season and solely the third driver in Cup historical past to win 4 of the primary six races.
Reddick and 23XI’s breakout begin to the 2026 NASCAR Cup Sequence season makes them a robust associate to Rockstar, which is opening its personal new chapter in motorsports.
Reddick’s grit and willpower on the observe embody Rockstar’s LIVE LOUD™ identification – core to the model’s evolution.
“Becoming a member of Rockstar Power now’s the proper match for each of us,” Reddick stated. “From day one, it was clear we share that winner-take-all perspective. I’m fired as much as rep the yellow star with the No. 45 group and produce Rockstar to victory lane this season.”
As a part of the partnership with Rockstar, Reddick can be featured within the model’s advertising campaigns, digital content material, and on-track integrations. Reddick will compete within the Rockstar-branded No. 45 Toyota at choose races in the course of the 2026 Cup Sequence season, beginning April twenty sixth at Talladega Superspeedway, carrying a Rockstar-branded fireplace go well with and helmet.
Rockstar branding can be seen throughout the No. 45 group’s tools and hauler all through the season.
“Partnering with Tyler Reddick brings authenticity to a model constructed round our LIVE LOUD™ tradition and embracing life to the fullest. He’s fearless, high-energy, and thrives in high-stakes moments,” stated Steve Mateus, Senior Director of Sports activities and Music at Rockstar Power. “His relentless drive mirrors a mindset of pushing limits, making him a pure extension of a model that celebrates depth, individuality, and unapologetic ambition.”
23XI Racing management additionally emphasised the importance of the partnership because the group continues to increase its aggressive and business footprint.
“Our objective is at all times to encompass our drivers with companions that replicate their self-discipline, grit, and dedication to excellence and Rockstar’s ambition and help for Tyler signaled precisely that. Aligning with an athlete and group acting at this stage speaks volumes to the place the model is headed on this new chapter,” stated Steve Lauletta, 23XI group president. “Collectively, Rockstar and Tyler are poised to carry a variety of pleasure to the observe this season, and we stay up for seeing the partnership come to life.”
