There are golf collaborations, after which there are St Andrews collaborations.
The distinction? Most manufacturers slap a tartan on a polo and name it heritage. TravisMathew’s newest assortment with St Andrews Hyperlinks really understands the project.
Now in its fourth 12 months partnering with the House of Golf, TravisMathew is again with a full attire and footwear lineup that leans into the historical past of St Andrews with out feeling overly conventional or costume-y. Suppose fashionable silhouettes, efficiency materials and simply sufficient tartan to remind you this isn’t your native muni merch store.
The centerpiece is the limited-edition NuAge Mega Tartan shoe and, actually, it’s the sort of launch that’s in all probability going to do numbers on-line. The silhouette debuted earlier this 12 months (and one copious awards within the MyGolfSpy spiked shoe check). However now will get the complete St Andrews remedy with an unique tartan print tied on to the partnership.
The remainder of the gathering follows an analogous formulation. Polos, layering items, tees and equipment all pull from traditional golf aesthetics whereas staying wearable exterior the ropes. That steadiness has turn into TravisMathew’s candy spot over the previous few years and this assortment in all probability represents the cleanest model of it but.
The partnership itself has additionally turn into a much bigger a part of TravisMathew’s identification. Between the retail retailer overlooking the 18th inexperienced and the model’s annual ambassador summit at St Andrews, this has developed past a easy emblem licensing play.
And actually, that’s what makes the gathering work. It doesn’t really feel like a model borrowing historical past. It looks like one making an attempt to turn into a part of it.
The publish The TravisMathew x St Andrews Assortment Is Heritage Golf Achieved Proper appeared first on MyGolfSpy.
