Titleist primed to exchange the GT280 mini with the brand new GTS300, one of many quickest metalwoods refreshes in latest firm historical past.
This week the Titleist GTS300 mini driver lands in tour baggage, and it’s value noting how briskly we bought right here. Titleist typically takes its time. The corporate tends to let a product breathe, generally for a full two-year cycle, generally longer, earlier than pulling the set off on a successor. By Titleist requirements, the flip from GT280 to GTS300 is rapid-fire.
A fast rethink
The GT280 wasn’t a miss precisely. It had (and nonetheless has) an viewers. A buddy of mine borrowed mine and I haven’t seen it since, which is its personal form of validation. However step again and take a look at the broader class. Many of the trade (TaylorMade, PXG, Cobra) hovers proper round 300cc. The lone outlier is Callaway, sitting at 340. Titleist, in the meantime, went the opposite approach with 280, leaning into off-the-deck playability whereas everybody else constructed one thing a bit extra tee-centric.
There’s a spot for that. There’s additionally the matter of what the market really desires.
It’s a minimum of notable that whereas Titleist has been the #1 driver on the PGA Tour for a number of years working, it was Callaway that led the mini rely at Augusta this April. We’re not speaking huge numbers; it’s not like half the sector had a mini within the bag. However the hole is actual, and the place Titleist holds within the driver class clearly hasn’t translated to the little canine. A 20cc bump doesn’t sound like a lot, however the between-the-lines learn is that the unique was smaller than tour gamers (and a significant slice of on a regular basis golfers) may need wished from their minis.
What carries over
The two-position flip-weight system from GT280 makes the journey to GTS300, which provides fitters and golfers two distinct CG settings: heavy again for larger launch and a bit extra spin, heavy ahead for a flatter, lower-spinning flight.
The total tech story isn’t being informed simply but. That’s only a reflection of how Titleist has dealt with releases for way back to I can keep in mind. Tour intro first, then the deep dive on supplies, geometry, and regardless of the engineers need to nerd out on when retail is nearer.
The naming change is value a fast point out. Going from GT to GTS reads like beauty alphabet soup, however it strains the mini up with the remainder of the GTS metalwoods household that launched at Houston in late March. By the point GTS300 hits cabinets this summer season, it received’t be the leftover with the previous badge sitting subsequent to a refreshed lineup.
My 2 cents
Final season I attempted each mini accessible. My use case requires one thing I can often hit off the deck, so I figured I’d land on the 280. Didn’t take lengthy to rule out the Callaway Elyte (340 was simply an excessive amount of membership for what I wanted), however I finally gravitated to the TaylorMade R7 Quad.
The 280 was a strong second. I appreciated it. I simply appreciated the R7 a hair extra.
I had an opportunity to hit the GTS300 final week throughout a TPI go to. We’ll see what occurs as soon as it’s really in my bag on an actual course, however the condensed model is that this: Titleist’s extra aggressive than common strategy to alternative seems like the precise name. The bigger head seems slightly nearer to proper hovering behind the ball, and the marginally bigger footprint shouldn’t value a lot in off-the-deck efficiency. The returns through the becoming course of have been encouraging.
Pricing and availability
The Titleist GTS300 mini driver shall be accessible at retail this July, after the remainder of the GTS metalwoods lineup makes it to golf outlets.
In preparation for the GTS300 launch, Titleist has dropped the worth of the smaller GT280 (which, relying on what you’re after, may nonetheless be the precise membership for you) to $399.
For extra data, go to Titleist.com.
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