New Olympic girls’s marathon champion Sifan Hassan, double Olympic gold medallist Eliud Kipchoge and bronze medallist Hellen Obiri had been seen carrying unusual headbands in the course of the Paris Olympic marathons, leaving spectators questioning what function these uncommon items of attire served.
In fact, elite athletes aren’t any strangers to the newest hi-tech gear and the Olympics function a really perfect place to showcase merchandise to a worldwide viewers.
Sifan Hassan and Tigist Assefa (Getty)
Over time Kipchoge has worn Nike’s newest footwear improvements, relationship again in Rio 2016 the place he wore the primary prototypes of the Nike ‘Subsequent %’ sneakers disguised as in-line merchandise. This finally led to World Athletics ruling that each one merchandise ought to be out there to all athletes.
In different marathons, Kipchoge has been seen sporting stick-on tape on his legs to assist airflow.
Eliud Kipchoge (Getty)
Obiri was carrying On’s newest footwear within the girls’s Olympic marathon, the CloudBoom LS. The LS which means LightSpray, is a singular higher created by spraying a polymer straight on to the midsole unit of the shoe to cut back weight and create a second-skin-like match.
The £330 CloudBoom LS can be that can be purchased later this yr, however a model with out the LS higher is at the moment on sale.
READ MORE: Greatest marathon sneakers for me and girls
The headscarf each athletes wore was an OMIUS headband with 20 cooling items. The cooling items are graphite coated in a hydrophilic materials that’s stated to “optimise the uptake and evaporation of the water that powers the cooling impact”.
Hellen Obiri (Getty)
The model says the scarf must be moist earlier than use and “will cool indefinitely so long as they’re moist” – the speculation being that they act like a ‘heatsink’ seen in engineering gear.
Omius headband
You’ll be able to learn extra in regards to the OMIUS headbands and gear right here.
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