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MAAP Enters the Performance Eyewear Market with the Launch of Advanced_Optics for On- and Off-Bike Wear

Juli 7, 2026
in Cycling
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Recognized for its high-performance and high-end biking attire, Melbourne, Australia-based MAAP simply introduced a four-model lineup of Advanced_Optics eyewear. With each life-style and efficiency silhouettes, MAAP desires that can assist you defend your eyes and look good doing it, each on and off the bike. That is MAAP’s first foray into the premium eyewear market, bringing the model’s signature design and aesthetics to a complete new class.

“We obsess over the small print – all the time have. Eyewear isn’t new to our world, it’s a part of how we dwell and journey. That obsession over particulars and design is what drives us into new areas. It sharpens the whole lot. Advanced_Optics is that obsession discovering its kind with room to develop and evolve.”

-Ian Elliot, CEO of MAAP

MAAP Advanced_Optics

In response to MAAP, its new eyewear lineup was designed to ship safety, consolation, and optical readability, combining technical efficiency with the model’s progressive method to design. The 4 fashions embrace frameless, half-frame, and full-frame efficiency fashions, together with a pure life-style silhouette. This lineup ought to cowl the preferences of most riders, each on and off the bike.

MAAP HALO

composite image with three photos of the MAAP Halo sunglassescomposite image with three photos of the MAAP Halo sunglasses

“Halo delivers precision imaginative and prescient in an aerodynamic kind, that includes a rimless body, matched with a sweeping curved lens for peak visibility.” The TR90 body parts are available a “Galaxy” colorway, combining space-inspired speckles, an interchangeable inexperienced TPE nostril pad, and gray TPE grips.

With simply interchangeable lenses, riders can select between Silver Mirror (23% VLT) for vibrant days or the Yellow Lens (79% VLT) for low-light conditions. In response to MAAP, each high-contrast polycarbonate lenses provide 100% UV safety and are handled with hydrophobic, oleophobic, and anti-fog coatings to keep up efficiency in all circumstances.

With a rimless design, the HALO weighs in at a claimed weight of simply 21.8 grams. They retail for €220 / £200 / $250 / $325 AUD.

MAAP ORACLE

composite image with three photos of the MAAP Oracle sunglassescomposite image with three photos of the MAAP Oracle sunglasses

“Engineered for the pursuit, ORACLE utilises a semi-rimless design that balances a light-weight body with an interchangeable adaptive grip system.” The matte beige TR90 body extends throughout the highest of the lens and down the arms, the place it’s offset by mild inexperienced temple suggestions. MAAP says the modern protect lens gives expansive protection for glorious focus all day lengthy.

Riders can select between the darkish inexperienced lens (18% VLT) for sunny days or the contrasting pink (57% VLT) for when it’s a bit dimmer outdoors. Both manner, these lenses present the identical 100% UV safety and efficiency lens coatings because the HALO. Claimed weight is 23.9 grams. Retail value is €205 / £185 / $230 / $305 AUD.

MAAP FUSE

composite image with three photos of the MAAP Fuse sunglassescomposite image with three photos of the MAAP Fuse sunglasses

In response to MAAP, the full-frame FUSE sun shades ship “full-wrap protection, excessive distinction optics, and a safe stay-put match.” These are MAAP’s choice for individuals who desire the look of a full-frame, with an aesthetic that looks like it may simply bridge the hole between your life on and off the bike. The translucent smoke gray TR90 body has TPE grips and has been designed to offer a safe and secure match. 

The FUSE comes with a 15% VLT lens, which MAAP says is efficient at “blocking out glare and distraction when shifting between dappled forest mild and wide-open forest hearth roads.” They’re very light-weight for a full-frame mannequin with a claimed weight of simply 23.3 grams. They retail for €185 / £165 / $210 / $275 AUD.

MAAP GERSON

studio image of the MAAP Gerson lifestyle sunglasses.studio image of the MAAP Gerson lifestyle sunglasses.

Moving into purely life-style territory, the GERSON was “designed for motion and made for moments past the bike.” When you may most likely put on them on the bike, these are made for informal put on. “Sharp, trendy geometric angles elevate a basic form, whereas the refined Inexperienced Tortoise marbled colorway provides an opulent, understated depth.”

With “premium lenses” and 100% UV safety and a light-weight acetate body development, MAAP desires to maintain you trying good throughout post-ride aprés, journey, or any off-bike exercise. The GERSON weighs a claimed 35.6 grams and retails for €160 / £145 / $180 / $235 AUD.

close-up picture of a person wearing the MAAP Fuse sunglassesclose-up picture of a person wearing the MAAP Fuse sunglasses

MAAP Eyewear: Availability

MAAP’s new Advanced_Optics eyewear can be accessible beginning tomorrow, July seventh. It may be bought from the model’s web site, MAAP LaB shops, and choose retailers worldwide. Head to the MAAP web site to be taught extra.

maap.cc/eyewear



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Tags: Advanced_OpticsentersEyewearLaunchMAAPMarketOffBikePerformancewear
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