What number of of you may inform me what the best-selling automobile was in 2024?
In accordance with gross sales knowledge from JATO Dynamics, the Toyota Rav4 topped the charts, and I’ve received a concept as to why.
Operate. The Rav4 isn’t flashy. It’s by no means been mistaken for a Ferrari or a Porsche. Certainly there are better-looking mid-size SUVs on the market.
However it’s received all the things you want. And that’s greater than sufficient.
That perspective is one, amongst others, that impressed the relaunch of adidas EQT Golf line.
EQT (brief for gear) was ideated within the late 80s as a method for adidas to reinvent itself, and got here to fruition within the early 90s on the Boston Marathon.
“The historical past of kit began as, yeah, the most effective of adidas, all the things that’s important and nothing that’s not. In order that was just like the philosophy behind the product,” stated Dylan Moore, Senior Inventive Director of adidas Golf.
When that’s your launching level, it’s simple to see why EQT was so profitable in its personal proper. And, after all, why it’s a pure match to reinvent the EQT line via the lens of golf.
“Now we’re making an attempt to make use of it to type of reshape tradition and life-style,” Moore quipped. “We’re making an attempt to restate tradition and life-style to cutting-edge innovation, and look into our previous and convey that into the longer term.”
adidas has lengthy been a model on the head of innovation, particularly with regards to golf. So it’s no shock that the adidas EQT Golf line encompasses a host of revolutionary merchandise, together with the brand new (previous) EQT 93 golf shoe, impressed by … you guessed it, an adidas EQT golf shoe from 1993.
The decades-old silhouette has been up to date with expertise from the trendy period. BOOST cushion and a TORSION bar for stability spotlight the technical adjustments. However the DNA stays largely unchanged. Similar goes for the brand new adidas EQT Golf attire. Technical, fashionable materials constructed for golf.
Keep in mind the phrase?
“Every little thing that’s important and nothing that’s not.”
You possibly can store the restricted EQT capsule beginning at present at adidas.
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