Alpine will run in a predominantly orange livery at this weekend’s United States Grand Prix having revealed its third change of design this yr.
The crew will run in a particular livery to advertise the upcoming online game Indiana Jones and the Nice Circle.
Many video video games have appeared on F1 vehicles prior to now. Williams famously included Sega and Sonic the Hedgehog branding on its dominant FW15C as early as 1993.
Nevertheless that is believed to be the primary time a crew has produced a particular livery particularly for the launch of a brand new recreation. Alpine has launched the promotion along with sponsor Xbox, although the sport may even be out there for PlayStation and PC codecs.
Whereas a lot of the A524’s livery will stay black, the colored sections might be predominantly orange at this weekend’s race in Austin. The livery additionally options graphics seen within the movies on which the sport relies. The sport’s logos additionally seem on the automotive and drivers Pierre Gasly and Esteban Ocon will put on particular overalls.
Alpine beforehand turned their vehicles crimson on the Belgian Grand Prix to advertise the movie Deadpool and Wolverine. The A524s have additionally run in pink liveries at a number of races as a part of a long-running take care of title sponsor BWT.
Just one different crew has modified liveries as usually as Alpine this yr. McLaren ran particular designs in Japan, Monaco and Singapore. Nevertheless different groups have moved away from doing so: Pink Bull initially introduced plans to make use of three particular liveries this yr, however deserted the venture so as to keep away from including extra weight to their automotive.
Not less than one different crew has tweaked its livery this weekend. Haas will run particular graphics on their vehicles for his or her house race.
Photos: Alpine’s particular livery for the 2024 United States Grand Prix
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2024 United States Grand Prix
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