American Categorical (Amex) and Components 1 have introduced an thrilling new multi-year sponsorship settlement that elevates their current partnership from a regional focus within the Americas to a world scale. This growth makes Amex an Official Accomplice of Components 1 throughout each continent the place F1 races, together with Australia, Asia, Europe, the Americas, and the Center East.
Elizabeth Rutledge, Chief Advertising Officer at American Categorical, expressed her enthusiasm for this subsequent part:“We’re thrilled to increase our relationship with Components 1, constructing on the robust momentum of the sponsorship within the Americas over the previous 12 months. This demonstrates one more approach we’re repeatedly enhancing the worth of American Categorical Membership for Card Members around the globe. With over 300 million followers aged 18-34 worldwide, F1 continues to develop in reputation and as a ardour space for Millennials and Gen Z—American Categorical’ quickest rising buyer section.”
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This new international alignment between Amex and Components 1 showcases the corporate’s dedication to providing unique advantages and unforgettable experiences for its cardholders and aligns with the expansion of F1’s international fanbase, notably amongst youthful demographics. The collaboration emphasizes the rising worth of sports activities sponsorships as a strategic engagement software for Amex’s Millennial and Gen Z buyer base.
Emily Prazer, Chief Business Officer at Components 1, added:“American Categorical has been a improbable companion to Components 1 within the Americas and as a supporter of F1 Academy. I’m delighted that they’ve expanded their relationship with us to grow to be an Official Accomplice. We stay up for working with Amex to boost the expertise of Card Members at our races and showcasing Amex perks to our current followers in every single place we race.”
As a part of the expanded sponsorship, Amex will proceed to curate premium fan experiences at choose F1 races around the globe. Card Members will get pleasure from unique entry to presale tickets, premium seating at Paddock Membership™ and Grandstand sections (at choose races), and particular hospitality packages, reinforcing Amex’s mission to ship world-class leisure advantages.
For 2025, American Categorical has introduced on-site perks for Card Members at varied prestigious Components 1 races, together with:
Melbourne, Australia (March 14-16)
Shanghai, China (March 21-23)
Suzuka, Japan (April 4-6)
Imola, Italy (Could 16-18)
Monaco (Could 23-25)
Barcelona, Spain (Could 30-June 1)
Montreal, Canada (June 13-15)
Silverstone, UK (July 4-6)
Zandvoort, Netherlands (Aug 29-31)
Monza, Italy (Sep 5-7)
Singapore (Oct 3-5)
Austin, Texas (Oct 17-19)
Mexico Metropolis, Mexico (Oct 24-26)
Sao Paulo, Brazil (Nov 7-9)
Las Vegas, Nevada (Nov 20-22)
As an example, on the upcoming FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2024 (October 25-27), Card Members will obtain complimentary Amex® Race Radios to get pleasure from dwell commentary from across the observe. The Amex Fan Expertise house may also function interactive alternatives akin to customized livery design, F1-themed trivia, and a driver intro video recording sales space, alongside unique giveaways. This distinctive fan engagement will likely be out there on the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024 (November 21-23), which may also embody a Trackside Lounge within the East Harmon Zone for Card Members to order particular entry (with restricted reservations out there).
Amex’s help extends past the observe, particularly in its sponsorship of F1 ACADEMY, the all-female racing collection launched by Components 1. As one of many first non-motorsport manufacturers to again F1 ACADEMY throughout its inaugural 2023 season, Amex stays dedicated to empowering girls in motorsport, reaffirming its partnership with the collection as a part of this new international sponsorship.
This expanded collaboration with Components 1 highlights American Categorical’ broader technique to boost its portfolio of world sports activities and leisure sponsorships, which spans basketball, tennis, golf, music, theatre, and extra. By providing its Card Members unrivalled entry and distinctive experiences, Amex continues to place itself as a frontrunner in delivering extraordinary worth via its partnerships worldwide.
