The Audi Revolut F1 Workforce has introduced ic! berlin as its Official Eyewear Companion, forming a collaboration rooted in precision engineering, clever design and trendy aesthetics.
The partnership brings collectively two manufacturers that share a perception that true efficiency is outlined by purposeful innovation, minimalist design and meticulous consideration to element. In Method 1, the place milliseconds matter and readability of focus is essential, design isn’t superficial — it’s purposeful, refined and intentional.
Engineering Readability in Method 1
Headquartered in Hinwil, the Audi Revolut F1 Workforce continues to construct its identification round readability, confidence and technical excellence because it prepares for the game’s subsequent regulatory period. Aligning with ic! berlin strengthens that positioning inside the paddock.
ic! berlin, the Berlin-born eyewear model owned by Marcolin, is globally recognised for its distinctive screwless hinge mechanism — an indicator of sturdiness, flexibility and luxury. The model’s title — pronounced “I see!” — displays the second of readability skilled when clever engineering elevates each type and performance.
In some ways, that philosophy mirrors Method 1 itself: complicated methods refined into elegant efficiency options.
Type Meets Operate
As Official Eyewear Companion, ic! berlin will assist the Audi Revolut F1 Workforce each on and off the monitor, bringing a up to date, understated design language to one of many world’s most premium sporting environments.
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The collaboration speaks to a contemporary viewers that values authenticity, precision and confidence with out extra. In Method 1, efficiency extends past the automotive — it encompasses focus, presentation and identification. Eyewear, like aerodynamics or chassis growth, is about optimising what issues whereas eliminating distraction.
Stefano Battiston, Chief Business Officer of Audi Revolut F1 Workforce, stated:
“At Audi Revolut F1 Workforce, we’re constructing a model outlined by readability, confidence and a contemporary design language. ic! berlin shares this mindset, translating engineering experience into merchandise with a powerful, minimalist identification.
This partnership goes past perform; it’s about aligning with manufacturers that deliver a transparent viewpoint and elevate how our crew is represented inside the paddock. Collectively, we share a perception that true efficiency and elegance come from clever design and purposeful innovation.”
Nicola Zotta, Managing Director of Marcolin, added:
“We’re thrilled to accomplice with Audi Revolut F1 Workforce, who signify a brand new, extremely refined expression of fashion and design in Method 1. Our eyewear is engineered with the identical give attention to precision, clear design and clever element, making it a seamless extension of the crew’s design language inside the paddock.
This partnership permits us to place ic! berlin on the intersection of fashion and efficiency in one of many world’s most premium sporting environments.”
A Design-Pushed Future
The partnership underscores how Method 1 continues to draw premium, design-led manufacturers that see the game as a platform for innovation and world visibility. For Audi Revolut F1 Workforce and ic! berlin, the alignment is pure: each function the place engineering precision meets aesthetic restraint.
In a sport outlined by marginal positive factors, readability — whether or not in imaginative and prescient, technique or design – is all the things.
