The Board of Management for Cricket in India (BCCI) has formally referred to as for Expressions of Curiosity (EOIs) from reputed companies to amass lead sponsorship rights for the Indian nationwide cricket groups. This announcement confirms that India will take the sector and not using a title sponsor within the upcoming Asia Cup 2025, which commences on 9 September.
events can buy the EOI doc upon fee of a non-refundable payment of INR 5,00,000 plus relevant GST. The doc outlines detailed phrases, eligibility standards, and bid analysis procedures. The EOI will probably be launched on 2 September 2025, with the final date to buy the doc being September 12, 2025, adopted by the ultimate bid submission deadline of September 16, 2025.
Bidders should e-mail proof of fee to sponsorship@bcci.television as per Annexure A, and solely upon affirmation of fee will the EOI doc be shared with them. All eligibility necessities specified below Annexure B have to be fulfilled for bids to be thought of legitimate. The BCCI retains the proper to cancel or amend the complete course of at any stage with out offering any rationalization.
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Following the termination of the Dream11 deal – value USD 44 million (roughly ₹358 crore) for the 2023-26 cycle – because of the authorities’s ban on real-money gaming platforms below the Promotion and Regulation of On-line Gaming Act, 2025, Staff India head into the Asia Cup and not using a lead sponsor. At an emergency Apex Council assembly on August 28, chaired by interim president Rajeev Shukla, the board agreed to not expedite the method merely to safe a sponsor in time for the continental showpiece. BCCI secretary Devajit Saikia additionally clarified following the ban that the board would discontinue any associations with real-money gaming platforms
The senior girls’s staff, gearing up for the Girls’s ODI World Cup marketing campaign at residence beginning  September 30, may take part initially and not using a jersey sponsor. With a long-term partnership in focus and the ICC Males’s T20I World Cup 2026 on the horizon, the BCCI goals to safe a steady, multi-year lead sponsor somewhat than a stopgap answer.
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