At Ferrari, enthusiasm is hovering for the brand new season, with Lewis Hamilton becoming a member of the workforce and hopes excessive for a world title that slipped away in 2024 solely within the closing race. Ferrari CEO Benedetto Vigna is conscious of the collective euphoria and is concentrated on protecting the workforce’s focus excessive. The Italian supervisor is however happy with the work carried out up to now and doesn’t miss the prospect to thank the workforce.
Keep grounded
Ferrari’s CEO met journalists in Milan through the launch of the brand new partnership with Unicredit. When requested about his ideas on the upcoming season, Benedetto Vigna responded with out hesitation: “Preserve the wheels on the bottom. We’ve carried out good work within the Scuderia. Nonetheless, it’s vital to remain grounded, studying from errors, which we are going to make. Should you’re not making errors, it means you’re not innovating, not attempting something new. The vital factor is to recuperate from them.”
The top of Ferrari displayed a shift in communication model. Benedetto Vigna’s phrases are removed from these on the 2023 launch, the place he described the brand new automobile as unprecedented in pace—a press release adopted by a season of nice challenges for Ferrari. The CEO’s new cautious tone, nonetheless, shouldn’t be an indication of a insecurity within the workforce. Quite the opposite, Vigna revealed that he had personally thanked the workforce even earlier than final 12 months’s Abu Dhabi Grand Prix, expressing his satisfaction with their work whatever the closing end result.
The tradition of change
Through the press convention held at Unicredit’s Milan headquarters, Vigna additionally spoke extensively concerning the inside cultural renewal throughout the workforce. Particularly, the CEO absolutely embraces the significance of accepting change, a message promoted on social media by Lewis Hamilton at first of the brand new 12 months. Benedetto Vigna urged the workforce to take inspiration from Lewis Hamilton: “At 40, he modifies and places himself to the check in a special tradition as a result of Latin and Anglo-Saxon cultures are totally different. It’s fantastic to not concern change.” – the Ferrari chief executiv officer concluded.
Jan 17, 2025
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