If I might ask my Salsa Blackthorn to be my Valintine, I might…
Oh, hello… I didn’t see you there.
So, evidently Truckee, California’s BlackHeart Bike Co. is in a “honest seek for community-first retailers, who see biking as tradition, connection, and belonging, not simply commerce.” This request isn’t nearly growth. BlackHeart’s up to date seller program invests in outlets that construct using communities, with sturdy margins, co-marketing, help, and belonging.

BlackHeart Bike Co.’s founder, Zach Lambert, makes it actual easy: “We’d fairly work with a handful of impartial outlets who’ve shared ethos than be simply one other bike on a rack”.
Not not like final Summer season when Surly Bikes posted a Craigslist advert launching it’s new Skid Loader eCargo bike, BlackHeart Bike Co has put out a Craigslist Missed Connection in hopes to seek out that “proper” seller on the market.
Have a look.
BlackHeart Bike Co – Missed Connections

Younger bike firm seeks significant relationship with impartial, community-driven bike store.
Hey! You’re the impartial, community-driven bike store on the sunny nook with the lovable canine sitting out entrance. We had been the younger bike firm that got here by however didn’t wish to be too ahead. We’ve met numerous bike outlets over time that had been all the time on the lookout for the following fast sale.
However then we noticed you.
It was clear you set within the work for long-term dedication – valuing neighborhood, conversations, dialing in each element for professionals whereas taking the time to clarify the fundamentals to new of us, and serving to to put in writing love tales between rider and machine.
Did you see us too?

In a world of massive bike manufacturers going all in on direct-to-consumer fashions – telling you one factor on Sunday after which pushing on-line gross sales on Monday – you gained’t discover any dedication points right here. We’re totally different. We’re that uncommon model that doesn’t simply speak the speak – we personal our personal impartial store (Luft Los Angeles) and designed our up to date B2B program as a result of we all know what you want: higher margins, no minimums, unique territory, and inside advertising help.
Take an opportunity.
BlackhHeart Bike Co. was constructed on the assumption that using is not only train; it’s an expression of who you arem the way you experience, and who you wish to be. The up to date seller program is about investing in community-first retailers to restorethe coronary heart of biking.
Will you be our Valentine?
PS: If that is you, hit us up at whats up@blackheartbikeco.com
However Significantly…
Why do you have to be a BlackHeart Vendor?
We construct a biking tradition free from unwritten guidelines and pressures to adapt
Timeless, easy, and accountable bikes that work higher for 90% of biking fanatics
Aggressive seller pricing mannequin with prolonged phrases for choose sellers
Clever mannequin 12 months technique with MAP safety
Inside model communication and help
Co-marketing and occasion help, together with frameset giveaways
Inquire about all issues BlackHeart Bike Co. by hitting the hyperlink under.
BlackHeartBikeCo.com
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