The APXGP workforce automotive, featured in “F1 – The Film”, is now accessible as a LEGO set, becoming a member of the gathering of all ten Method 1 automobiles from this yr’s championship. The movie’s stars, Brad Pitt and Damson Idris, additionally develop into LEGO minifigures.
Method 1, leisure and advertising proceed to go hand in hand. Over the past forty years, this connection has all the time been current on the earth championship, however the degree of synergy that has formed the game as we all know it right now undeniably started with the arrival of Liberty Media.
With the American homeowners, the stability between the three components that outline fashionable Method 1 has modified, growing the concentrate on leisure and shopper merchandise to make the game much more worthwhile. In latest hours, one other instance of this highly effective convergence has appeared with the disclosing of a brand new collectible toy — the LEGO mannequin of the APXGP Method 1 automotive. Or quite, the one from “F1 – The Film”.
By its partnership with Method 1, LEGO has already launched all ten 2025 automobiles as a part of the Pace Champions assortment. Now comes the black and gold APXGP automotive, which was among the many actual automobiles used just for the film’s filming.
Ranging from January 1, 2026, the LEGO catalog will embody this particular black-and-gold automotive, made up of 268 items. It completes the Method 1 assortment for followers — for some the icing on the cake, for others an pointless further. However there may be little doubt it is going to be a industrial success, particularly in sure markets throughout the Atlantic and amongst collectors who already personal the ten present Method 1 fashions.
For Apple, the producer of the movie, “F1 – The Film” was a significant industrial success, incomes over 623 million {dollars} in international income towards an estimated manufacturing price between 250 and 350 million. The nation that embraced it most was america — the place it grossed practically 190 million {dollars} — whereas in Italy it reached 5.5 million.
Following the film’s success, LEGO additionally created minifigures of each main actors — Brad Pitt (Sonny Hayes) and Damson Idris (Joshua Pearce). Their hairstyles, equipment and facial options match their on-screen look. As for the driving force figures from the official Method 1 units, LEGO has maintained its ordinary method, avoiding the usage of the real-life names or likenesses of present drivers on the earth championship.
Nov 2, 2025
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