System 1 has introduced the extension of its contract with Lenovo, which is able to see the expertise large elevated to a World Associate in a multi-year renewal ranging from the start of 2025.
Underneath the settlement, Lenovo will function the title sponsor for 2 races per season and Lenovo and Motorola may have elevated trackside branding at occasions. As a part of the brand new deal, the game has additionally confirmed that Motorola, a subsidiary of Lenovo Group, will change into World Smartphone Associate of F1.
The Chinese language multinational expertise firm will proceed to supply F1 with state-of-the-art expertise units, options and companies to assist the supply of Grands Prix at observe and remotely.
Lenovo joined forces with System One in 2022, changing into the game’s Official Associate. The corporate has been supporting System 1 in its supply of its broadcast product, offering laptops, workstations, desktop computer systems and displays, in addition to tablets and Motorola smartphones.
Moreover, Lenovo’s Asset Restoration Service helps F1’s wider sustainability technique, alongside its efforts to cut back emissions and attain Internet Zero by 2030. Lenovo’s Asset Restoration Service helps make sure that retired computing {hardware} is recycled in a socially and environmentally acutely aware method. For the reason that starting of the partnership, F1 has sustainably disposed 95% of out of date {hardware}, which finally helps to cut back prices and mitigate safety dangers via dependable knowledge destruction with enhanced safety.
F1’s CEO and President, Stefano Domenicali commented: “I’m delighted that Lenovo will change into a World Associate of System 1. Since becoming a member of the game, Lenovo’s creativity and fervour for expertise and innovation have supported F1’s ambitions to create extra once- in-a-lifetime moments for followers.
“At this time marks a brand new chapter in a partnership that may solely proceed to develop from energy to energy. I sit up for persevering with our work with Lenovo and utilizing our shared dedication to precision, innovation, and sustainability to make sure F1 stays the world’s most technologically superior sport for years to come back.”
Yang Yuanqing, Chairman & CEO of Lenovo, mentioned: “We’re thrilled to raise our partnership to the following stage changing into a World Associate of System 1. Our imaginative and prescient at Lenovo is to harness the facility of AI to create a wiser, extra inclusive, and sustainable world, accessible to everybody.
“By our groundbreaking partnerships, just like the one with System 1, we’re pushing the boundaries of innovation and efficiency. Collectively, we’re not simply shaping the way forward for expertise and motorsport, however we’re additionally making certain that cutting-edge technological developments profit all, creating unforgettable experiences irrespective of the place they’re on this planet.”
Commenting on the announcement, Lenovo’s President of Clever Units Group Luca Rossi mentioned: “After we launched into our journey with F1 three years in the past, we knew they had been the fitting accomplice for Lenovo as our model values seamlessly aligned for a wiser, quicker, and extra sustainable future.
“Seeing our high- efficiency expertise applied throughout each stage of the F1 group fills us with pleasure, and our shut collaboration collectively has simply begun. We sit up for taking our partnership to newer heights and proceed having Lenovo’s AI-ready {hardware}, in addition to our options and companies, rework and profit the fan expertise worldwide.”
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