Scuderia Ferrari HP proudly pronounces a brand new multi-year partnership with Chivas Regal, the enduring luxurious Scotch whisky model, which joins as an Official Staff Accomplice. Launching simply forward of the much-anticipated Las Vegas Grand Prix, this collaboration is ready to convey a mix of pleasure and accountability to Components 1 followers worldwide.
The partnership between Scuderia Ferrari HP and Chivas Regal will ship a spread of partaking activations, providing followers a novel behind-the-scenes glimpse into the world of Components 1. Via immersive experiences and unique content material, this alliance goals to disclose the often-unseen features of life off the monitor, making the thrills of racing accessible to a broader and extra various viewers.
Past enhancing the fan expertise, Chivas Regal will leverage this international platform to champion the significance of accountable consuming. By selling consciousness in regards to the risks of drink-driving, Chivas Regal is dedicated to creating a constructive social impression amongst Components 1’s passionate fan base.
Frédéric Vasseur – Staff Principal, Scuderia Ferrari HP
“We’re thrilled to announce our partnership with Chivas Regal. Our shared values of excellence, consideration to element, and a dedication to craftsmanship—rooted in wealthy traditions but ever-evolving—kind the inspiration of this collaboration. Collectively, we purpose to set new requirements in our respective fields. I look ahead to a partnership that isn’t solely thrilling however useful for each manufacturers.”
Lorenzo Giorgetti – Ferrari Chief Racing Income Officer
“We’re excited to welcome Chivas Regal to the Scuderia Ferrari HP household, marking their first enterprise into the world of elite motorsport. Via this partnership, we are going to interact followers with revolutionary and galvanizing activations, broadening our attain and increasing each the Scuderia Ferrari HP and Components 1 fan bases.”
Jean-Etienne Gourgues – Chairman & CEO of Chivas Brothers
“This partnership represents a transformative second as we convey Chivas Regal into the guts of motorsport tradition. Scuderia Ferrari HP, a pioneer in each racing and cultural affect, aligns completely with our model ethos. In Components 1, success is pushed by teamwork—a worth that mirrors Chivas Regal’s ‘I Rise, We Rise’ mission. As we interact with right now’s vibrant and various neighborhood of racing followers, we may also emphasize the vital message of by no means consuming and driving. We look ahead to an impactful journey, beginning within the 2025 season and lengthening into the long run.”
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Via this alliance, Scuderia Ferrari HP and Chivas Regal purpose not solely to entertain however to encourage constructive motion, mixing the thrill of racing with a dedication to security and accountability on a worldwide scale.
