I don’t assume there’s an official record of the best golf and golf-adjacent collaborations of all time but when there have been, COBRA and Chipotle teaming as much as serve contemporary equipment would crack the highest 5.
If nothing else, it’s higher than the final (and possibly solely) golf x native quick meals Mexican joint collab. Do not forget that time Callaway put Taco Bell logos on a Chrome Comfortable? Some dude is promoting these for $150 every on eBay.
Anyway, the background right here, past burritos being superior, is that COBRA staffer Max Homa is a large Chipotle fan so why not, I suppose, have a good time that with a headcover that appears like a foil-wrapped burrito and a shag bag that appears loosely like a Chipotle to-go bag?
It’s peak sponsor relationship objectives
Look, we’ve all been there. You point out in passing that you just actually love one thing (usually irrationally). Perhaps it’s your favourite espresso store, an obscure sock model or a rain jacket from an organization no person is aware of the right way to pronounce. Your mates nod politely and transfer on. However if you happen to’re Max Homa and also you point out Chipotle, COBRA says, “Maintain our guac.”
Most guys get fitted for a brand new driver and name it a day. Homa will get a full COBRA deal AND will get his burrito obsession changed into golf equipment that he’ll reportedly debut on the Memorial Event.
To borrow from Kyle Porter: “Regular sport.”
“COBRA has all the time been a frontrunner in making the sport of golf extra approachable and this collaboration isn’t any totally different,” Homa stated. (In all probability whereas consuming a burrito bowl with further every thing.)
The stuff no person knew they wanted
The star of this collab is clearly the foil-wrapped burrito headcover. I’m unsure what sort of metric that is but when my daughter performed golf, she would positively need it.
The golf ball shag bag appears like a Chipotle to-go bag. So now you possibly can stroll across the short-game space trying such as you’re hauling a household dinner as an alternative of simply amassing the carnage out of your chunked wedges.
The limited-edition gear goes on sale completely at cobragolf.com Might 27. Homa can be making a gift of 250 free burrito headcovers by way of his Instagram. Utilizing the eBay Taco Bell Chrome Comfortable mannequin, that’s roughly $37,500 value of stuff.
This really is smart
Whereas the logic behind the collab will not be instantly obvious, it kinda is smart.
Hear me out.
Each golf and Chipotle contain a variety of ready, agonizing over in the end unimportant selections, spending extra money than you deliberate and feeling rapid remorse adopted by doing it another time subsequent week.
I’m beginning to marvel why no person considered it sooner.
The larger image, possibly
A burrito headcover may appear absurd however that is precisely the form of factor golf wants extra of. The game has spent a long time taking itself manner too significantly. Right here comes Max Homa and COBRA saying, “What if we simply had some enjoyable with this?”
After a tough entrance 9, wouldn’t you slightly attain on your bag and see a cheerful burrito headcover than no matter boring company emblem you’re presently sporting? Why not change your golf model emblem with a completely totally different company emblem?
Take that, capitalism!
It’s a reminder that golf is meant to be pleasing, even while you’re hitting it sideways.
Whether or not this evokes different fast-casual chains to get into golf stays to be seen however I’ll inform you proper now: I’m all in on Titleist X White Fortress. Give me a Craver Case value of Professional V1s and a Cheesecake On-A-Stick-themed Scotty.
Perhaps that’ll occur in time for the Ryder Cup.
For now, we are able to all recognize COBRA and Chipotle for giving us precisely what we didn’t know we wished: the prospect to make our golf baggage appear to be we simply crushed a dinner order on the way in which to the primary tee.
A reminder: the headcover and shag bag might be out there completely at cobragolf.com beginning Might 27. These will in all probability promote out sooner than you possibly can say “double meat (and don’t be stingy).”
The put up COBRA And Chipotle Crew Up For Golf’s Most Scrumptious Restricted-Version Collab appeared first on MyGolfSpy.
