Drag Racing Europe AB to become FIA European Drag Racing Championship promoter

A newly-formed consortium comprised of representatives of drag racing venues and organisers is about to develop into the FIA European Drag Racing Championship’s first-ever promoter, offering the sequence with a steady base for progress and growth

Drag Racing Europe AB (DRE) was based by representatives of venues internet hosting championship occasions, particularly Santa Pod Raceway, together with Scandinavian Drag Racing promoter/organiser, Speedgroup AB.

The settlement between the FIA and DRE covers an preliminary time period of three years, coming into drive this season, with the short-term objectives being stabilisation of the championship by offering it with situations for progress, together with making it sustainable each financially and environmentally.

The category construction at the moment in use within the FIA EDRC will stay unchanged, sustaining Prime Gas, Prime Methanol, Professional Modified and Professional Inventory lessons, however with the creation of a junior class being among the many longer-term objectives.

The appointment of a promoter also needs to lead to elevated media protection of FIA EDRC, with a devoted web site in addition to social media and streaming channels on account of be launched.

With the intention to create a discussion board for dialogue about future strategic improvement of the game of drag racing, a championship committee, comprising of representatives of the FIA and the promoter, can even be created and can report back to the FIA Drag Racing Fee.

Lars Pettersson, FIA Drag Racing Fee President, stated: “I’m genuinely delighted with the appointment of a promoter for the FIA EDRC. This could result in elevated professionalism of each side of the championship, bringing sure uniform requirements throughout the occasions. There are additionally loads of fascinating tales throughout the FIA EDRC which are value telling, such because the appreciable success of feminine rivals over time, and now, with the correct promotion in place, individuals ought to lastly be capable of hear these tales.”

Michael Gullqvist, CEO of DRE, stated: “It’s nice that we have now lastly reached this level with an settlement, it is going to allow us to additional develop the FIA EDRC. Our objective is to enhance the championship and advertise to a better stage, to the good thing about each rivals and followers.”

Keith Bartlett, Chairman Drag Racing Europe AB, stated: “With the brand new contract for the promotional and business rights to the FIA European Drag Racing Championship, we’ll look to develop the Championship in all areas, together with serving to the observe promoters to enhance the construction of the Championship rounds, the advertising and marketing and promotion of the Championship and, extra importantly, in search of business and partnership alternatives.”