ASSOS of Switzerland will change into the official technical attire associate of EF Professional Biking, kicking off a brand new multi-year settlement that spans the boys’s, ladies’s, and improvement squads.
When EF Professional Biking introduced this yr that they had been parting methods with Rapha after a protracted partnership, we knew there have been just a few firms that will match the invoice. ASSOS had a presence within the World Tour with Tudor Professional Biking. Nonetheless, they not too long ago introduced a transfer to Sportful and, within the postseason shuffle, the enduring model landed with EF Professional Biking.
Why EF Professional Biking and ASSOS Make Sense
EF Professional Biking has all the time had a singular, progressive really feel, very like ASSOS. The long-lasting biking clothes producer has lengthy been on the pointy finish of biking attire, however not too long ago has been compelled to share the highlight with manufacturers comparable to Rapha, MAAP, PAS Regular, and others. A partnership with EF Professional Biking permits the model to showcase some lower than conventional designs and step out of their consolation zone. Hopefully, the brand new partnership will spawn wild mash-up gear and designs to make us world tour wanna-bes overdraft their financial institution accounts.
In response to ASSOS CEO Edwin Navez – “The collaboration is rooted in shared values fairly than easy sponsorship. Each companions view innovation as an ongoing course of. One of the best gear is developed via testing and shut collaboration with athletes.”
What Does the Staff Assume?
I’m certain you possibly can guess, however in a press release, EF Professional Biking founder and CEO Jonathan Vaughters echoed the identical sentiment. Pointing to ASSOS’ long-standing popularity within the sport. From early breakthroughs in bib quick design to its present popularity for match and materials science. For EF’s riders, the profit is tangible. The ASSOS race kits are developed to ship consolation, aerodynamics, and sturdiness throughout the complete spectrum of WorldTour circumstances.
The primary seen results of the partnership is the workforce’s 2026 equipment. Whereas EF’s unmistakable pink visible identification stays intact, the brand new design leans into themes of exploration and discovery, pairing daring colour selections with a extra futuristic aesthetic (we’re guessing thats the little bit of silver within the cuffs).
When can we get one? For followers, the partnership gained’t be restricted to the WorldTour peloton. ASSOS confirmed {that a} reproduction EF Professional Biking equipment will likely be obtainable to the general public. The general public-facing kits will provide riders entry to the identical design and efficiency building, tuned for on a regular basis using.
Extra particulars on the equipment and availability are anticipated nearer to the 2026 season; extra data is on the market at assos.com.
