ESL FACEIT Group (EFG) has signed a take care of on-line playing platform CHEXX because the official betting accomplice for its Counter-Strike 2 (CS2) and Dota 2 esports tournaments all through 2026.
EFG stated the partnership will “elevate the esports fan expertise” and produce CHEXX’s “modern, emotionally-driven betting expertise to a world group of followers.”
The ‘elevated’ experiences embody a number of interactive options built-in into EFG broadcasts, together with giveaways and bonuses. CHEXX stated it would supply followers restricted merchandise, digital collectibles, and different high-value rewards.
Injecting Emotion With Relentless Generosity
The CHEXX staff acknowledged, “Partnering with ESL FACEIT Group (EFG) is a serious assertion for CHEXX. We’re not simply putting a brand; we’re injecting emotion into the sector.”
The Curacao-licensed crypto playing platform emphasised the way it will concentrate on bettering the fan expertise.
The staff added, “Our purpose is to boost how followers dwell esports—the collective gasps, the surprising upsets, the pure pleasure. With our ‘GO NEXXT’ mentality, we wish to supercharge that keenness with relentless generosity, surprising moments, and a model that really will get it.”
GO NEXXT is described as “an limitless movement of daring concepts and engagement.” Concrete particulars of what precisely it includes weren’t given, however the press launch continued to emphasize that the playing firm “will flip each event into an unforgettable expertise for EFG followers.”
The partnership follows a number of different offers between esports organizations and betting companions lately. League of Legends staff G2 Esports signed a take care of French betting platform Winamax, following 1xBet agreeing a deal to sponsor Valorant staff MIBR.
Riot Video games authorised betting sponsors for Valorant and League of Legends groups final yr. Valve, in the meantime, additionally permits playing firms to sponsor groups, however has restricted groups and event organizers from selling pores and skin playing and case opening websites.
Critics argue that elevated publicity to playing in esports comes with dangers to sporting integrity. CHEXX can be unlicensed in lots of markets, together with the US, UK, and Europe. Though customers might discover methods round this by utilizing VPNs.
Fan Expertise Above All Else
Daniel Mauritz, SVP Model Partnerships at EFG, targeted on CHEXX’s capacity to boost the fan expertise.
He acknowledged, “At ESL FACEIT Group, we’re in search of companions who prioritise the fan expertise above all else.”
Mauritz went on to emphasise the platform’s ‘GO NEXXT’ philosophy, which he stated “aligns with our mission to push the boundaries of esports leisure.”
He added, “By integrating their modern platform into our Counter-Strike and Dota 2 circuits, we’re providing our international group a extra immersive and rewarding method to have interaction with the world’s most elite competitors.”
