This season, NBA viewership on ESPN platforms is up 5 p.c from the identical time final yr, in keeping with Nielsen. By way of 34 video games, NBA video games on ESPN platforms are averaging 1,959,000 viewers.
Viewers positive factors had been pushed by the 5 video games on Christmas, which was ESPN’s most-watched NBA Christmas in 5 years, since 2019. A median of 5,335,000 viewers watched 5 video games, spanning 13 consecutive hours. It was additionally nearly even with viewership from 2019 (5,337,000).
The viewers for all 5 NBA Christmas video games had been up from their comparable video games final Christmas. The Los Angeles Lakers victory over the Golden State Warriors in primetime averaged 7,909,000 viewers, up 511 p.c from final yr’s Philadelphia vs. Miami sport. The Lakers vs. Warriors broadcast peaked with 8,447,000 viewers at 10:30 p.m. ET.
