G2, one of many world’s main leisure and esports manufacturers, immediately declares Pores and skin.Membership, a Counter-Strike-focused group platform, because the official pores and skin companion for its Counter-Strike 2 (CS2) group, dropped at life throughout group jerseys, content material, and reside experiences.
As a part of the partnership, Pores and skin.Membership will characteristic on G2’s CS2 group jersey as an official companion, alongside outstanding brand placement throughout G2’s social channels and integration inside content material sequence all year long. The collaboration can even embrace a sequence of in-person activations, extending past digital channels into reside moments.
Constructing on its place as one of the vital iconic groups in Counter-Strike, G2 continues to broaden its presence throughout aggressive play and fan-driven content material, connecting with audiences by means of efficiency, character, and tradition. This subsequent chapter, supported by companions like Pores and skin.Membership, brings followers nearer to the motion by means of new experiences.
With over 30 million followers worldwide, G2 has set the usual for progressive storytelling that blends esports, tradition, and way of life, increasing into inventive ventures together with its sell-out anime collaboration with Solo Leveling, its personal webtoon Crimson Aura, and partnerships with manufacturers comparable to Crimson Bull and Herman Miller, in addition to entering into conventional sports activities by means of Gerard Piqué’s Kings League.
“Partnering with Pores and skin.Membership marks an thrilling step ahead for our G2 CS group,” mentioned Alban Dechelotte, CEO of G2. „We’re all the time trying to work with manufacturers that genuinely perceive the Counter-Strike group, and Pores and skin.Membership brings each ardour and innovation to the area. Collectively, we goal to create partaking experiences for followers whereas persevering with to push the aggressive ambitions of our roster.”
“At Pores and skin.Membership, we’re targeted on creating experiences that carry the Counter-Strike group nearer collectively,” mentioned Dan Tar, CMO of Pores and skin.Membership. “Collaborating with G2 permits us to work alongside one of the vital iconic groups in esports and ship new methods for followers to have interaction. Drive, Love, Counter-Strike!”
