F1 Academy has introduced a collaboration with Hiya Kitty because the collection prepares for its season finale on the streets of Las Vegas.
This primary-of-its type partnership, which incorporates an unique 36-piece merchandise assortment, devoted Hiya Kitty Grandstands, and interactive fan activations on the Las Vegas Grand Prix, illustrates vital momentum for F1 Academy on the shut of its third season and unlocks a brand new and distinctive means for followers to have interaction with the collection.
Starring Hiya Kitty® and much-loved pals, Cinnamoroll™, My Melody™, Kuromi™, Pompompurin™, Badtz-maru™ and Pochacco™, the gathering options customized designs of the supercute characters reimagined as F1 Academy drivers and pit crew. The limited-edition gadgets embody shirts, sweatshirts, collectible plush, headwear and equipment.
Followers will be capable to store the 36-piece assortment in particular person on the F1 Las Vegas Hub introduced by American Categorical at The Venetian Resort Las Vegas. Particulars on the F1 Las Vegas Hub opening dates and hours of operation will likely be out there within the coming weeks. Moreover, the complete assortment will likely be out there on-line on the F1 Las Vegas Grand Prix retailer, with choose gadgets additionally out there on-line on the F1 Retailer and Beams US, and in shops at Zumiez.
Situated within the East Harmon Zone by Virgin Resorts Las Vegas, the Hiya Kitty Grandstands will present close-up views by Turns 3 and 4. The three-day tickets ($1,450 together with taxes and costs) will embody two unique F1 Academy x Hiya Kitty merchandise gadgets – solely out there to Hiya Kitty Grandstand ticket holders. Moreover, followers within the Hiya Kitty Grandstands will take pleasure in dwell leisure and interactive fan activations in each the East Harmon and Koval Zones, in addition to entry to the F1 Academy Paddock and particular Hiya Kitty appearances throughout the race weekend.
Ticketed followers with entry to the East Harmon Zone may have the prospect to immerse themselves in unique Hiya Kitty experiences, together with a Hiya Kitty Cafe pop-up serving particular themed treats, a number of picture alternatives, a supercute show of race helmets that includes Hiya Kitty and Mates paintings, and different enjoyable surprise-and-delight moments.
Moreover, the F1 Academy Paddock will deliver much more Hiya Kitty pleasure to followers. A specifically designed driver’s License picture sales space will provide a enjoyable, collectible memento, whereas Hiya Kitty herself will be a part of the F1 Academy drivers for unique meet-and-greets and autograph classes.
“We’re thrilled to be partnering with Hiya Kitty and Mates to have a good time the ultimate spherical of our season,” mentioned Susie Wolff, Managing Director, F1 Academy. “A giant thanks goes to the crew in Las Vegas for all their assist in making this potential. Set towards the long-lasting skyline, we’re making a finale like no different. With the Hiya Kitty Grandstand expertise and merchandise vary, we need to exit with a bang and problem the outdated perceptions of what belongs in motorsport.”
“This collaboration with F1 Academy marks an thrilling first for Hiya Kitty and Mates as we step into the world of motorsport,” added Craig Takiguchi, Chief Working Officer at Sanrio, Inc. “Collectively, we’re celebrating creativity, individuality, and ambition on one of many greatest levels in world sport. From the unique merchandise to unforgettable fan experiences, this collaboration brings our characters to life in a means that is each inspiring and sudden. We hope it encourages a brand new era of followers – particularly younger women – to embrace who they’re and consider that their passions can take them anyplace.”
“It is thrilling to see the F1 Academy and Hiya Kitty and Mates partnership come to life,” mentioned Emily Prazer, President and CEO of Las Vegas Grand Prix, Inc. and Chief Business Officer of Components 1. “By launching unique merchandise on the F1 Las Vegas Hub and creating the Hiya Kitty Grandstands on the Las Vegas race, we’re giving followers of each manufacturers a particular option to be a part of race week. This initiative goes past the monitor; it is about cementing the game’s place within the popular culture panorama and constructing the subsequent era of followers.”
