A part of the Rocco Forte Inns assortment is Verdura Resort, which has hosted DP World Tour occasions. What position does golf play within the visitor expertise at Verdura?
Verdura is extra than simply golf; it’s a whole resort with tennis, an awesome spa and actions for kids and youngsters, making it excellent for households. Relating to golf, we provide two 18-hole championship programs, very good observe amenities and a nine-hole course.
Once we constructed Verdura, the imaginative and prescient was to create the most effective golf resort in Europe. We’ve rebuilt and improved the programs after floods and different challenges, and our ambition stays to be the go-to golf vacation spot in Europe. The hospitality there’s top-notch, with pleasant employees, wonderful meals and high-quality service — all important to theguest expertise.
Is Verdura Resort encouraging the involvement of households and juniors in golf?
Completely. We now have golf professionals who spend loads of time with younger gamers to introduce them to the sport and assist them enhance. Whereas some complimentary golf programmes for juniors are being mentioned, the main focus stays on fostering a welcoming atmosphere for households.
Rocco Forte Inns are recognized for mixing luxurious with native authenticity. How do you obtain that?
We rigorously take into account the historical past and character of every vacation spot. For instance, at Verdura in Sicily, the structure displays the area’s Arab historical past.
My sister, who manages the decor, ensures the native tradition is included subtly however meaningfully. We additionally encourage native involvement, notably in our meals and beverage operations, which helps create a genuinely native ambiance. Pleasant and beneficiant employees full the genuine expertise.
What have been a number of the most difficult moments in your small business profession?
There are a number of moments that stand out. The takeover of the Granada Group was intense — a extremely managed course of requiring meticulous focus for 2 months. The 2009 monetary disaster was robust as a result of gross sales dropped dramatically, and we needed to negotiate with banks to maintain the enterprise afloat. Extra just lately, the COVID-19 pandemic was a nightmare.
We needed to adapt to a continuously altering atmosphere with governments opening and shutting borders at brief discover. It was vital to maintain our employees employed and preserve morale, supported by authorities help. We managed to outlive because of robust money reserves and help from our banks.
How do you see the connection between hospitality and sport, notably golf, evolving sooner or later?
Actions, together with sports activities like golf, are more and more essential to the hospitality sector. Company need to expertise extra than simply their lodge keep; they need to be lively and discover their environment.
After intense work intervals, do you at all times flip to golf to unwind?
Golf is a keyway that I chill out, as I discover that it helps to take my thoughts off all the pieces else as a result of it calls for focus.
I get pleasure from practising and might spend loads of time hitting balls, which oddly sufficient I discover enjoyable. I additionally run commonly, which helps me handle stress.
Trying forward, what are your plans for Rocco Forte Inns and Verdura Resort?
We plan to develop thoughtfully, specializing in high quality somewhat than amount. I don’t desire a cookie-cutter operation however somewhat distinctive, particular properties the place we are able to present personalised service.
The luxurious sector calls for ever-higher requirements, particularly post-COVID, and we should justify pricing by delivering distinctive experiences. For Verdura, the purpose is to excellent operations right here earlier than contemplating growth into different golf locations like Spain, Greece and even the U.S.
Lastly, when you might play a spherical of golf with any three folks, residing or historic, who would they be?
I’d like to play with Sir Henry Cotton when he was in his prime, and to see how he performed in these days. I’d additionally prefer to play with Seve Ballesteros, who was a outstanding participant, and Ben Hogan, whose swing stays an icon amongst golfers and professionals right this moment.
