F1 has introduced a brand new partnership with Disney’s Mickey & Pals starting in 2026.
In line with in the present day’s launch, “Disney’s Mickey Mouse is likely one of the most beloved and recognizable characters of all time, so followers can look ahead to seeing Mickey & Pals within the high-speed world of Method 1 by means of experiences, content material, and merchandise across the globe.
“The brand new relationship is turbocharged by the 2 manufacturers’ shared affinity for creativity, leisure, and innovation, to carry followers collectively across the globe by means of unforgettable and one-of-a-kind experiences. Extra data shall be shared on the exercise within the coming months.”
We’re helpfully suggested that lately Method 1 has seen an enormous surge in development with youthful followers and knowledge reveals that greater than 4 million kids aged 8-12 now actively observe the game throughout the EU and US, whereas 54% of followers on TikTok and 40% on Instagram are actually below 25 years outdated.
“Our collaboration with Disney is ready to be an excellent one, as we introduce the world of Mickey & Pals to our followers, and vice versa,” mentioned Emily Prazer, Chief Industrial Officer, Method 1. “It suits completely with our technique to step outdoors the world of sport, and right into a broader shopper market, and in return we’re introducing Disney to our 820 million followers worldwide. It is a improbable match as each manufacturers are identified for pushing boundaries and bringing leisure and pleasure to hundreds of thousands, so I am unable to wait to see what our groups provide you with for the circuit and past.”
“As we have fun almost a century of Mickey Mouse & Pals, our collaboration with Method 1 gives a novel alternative to carry two powerhouse leisure properties collectively to create merchandise that followers will love,” added Tasia Filippatos, Disney Shopper Merchandise President. “This thrilling collaboration will unfold throughout a worldwide stage, with unforgettable content material and experiences tailor-made for Disney and F1 followers alike.”
The discharge ends with the tip that “followers can observe Mickey & Pals on their Method 1 journey through @mickeymouse and @f1 on social media to maintain updated on how the long-lasting characters are going to be residing life within the quick lane in 2026!”
Lego, Mickey & Pals… what subsequent, Barbie, Peppa Pig, Ronal McDonald.
On a extra severe word, F1’s present broadcaster within the US is ESPN which is owned by Disney, so there may be an apparent crossover, although then again the American multinational mass media and leisure large has a repute for its ‘woke’ method nowadays, which in flip has led to various monetary disasters.
Again in 2009, lengthy earlier than Liberty Media got here on the scene, Disney thought of shopping for F1 however ultimately determined the game was too controversial, nonetheless, below Liberty it has moved in a very totally different route and virtually totally modified the game’s demographic.
With that in thoughts, our 2023 article Making F1 Marvel(lous)? (hyperlink) during which we instructed F1 had missed out in not having the likes of motion figures or cartoons, could show to have been some kind of blueprint, for attitudes are rapidly altering.
