As Components 1 prepares to rejoice its seventy fifth anniversary in 2025, it was introduced right now that LVMH will develop into a World Accomplice beginning in 2025 by way of a groundbreaking 10-year settlement. The partnership will see a number of of LVMH’s iconic Maisons, similar to Louis Vuitton, Moët Hennessy, and TAG Heuer, concerned within the collaboration. This marks a brand new period for each LVMH and Components 1 as they align their strengths to create unparalleled experiences for followers and purchasers alike.
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This unprecedented settlement between LVMH and Components 1 comes at a time of rising international pleasure for motorsport. The partnership will merge the world chief in luxurious with the top of motorsport, uniting creativity, innovation, and high-performance excellence. LVMH and Components 1, two giants of their respective fields, intention to bridge the worlds of sport and luxurious, creating thrilling, one-of-a-kind experiences that embody the most effective of each worlds.
On the core of this collaboration is a shared pursuit of excellence and innovation. LVMH, recognized for its craftsmanship and luxurious, will carry its savoir-faire to Components 1 by way of bespoke activations, hospitality, restricted editions, and premium content material. This partnership is not only about merging two giants of their respective fields however about pushing the boundaries of what’s potential. LVMH and Components 1 will proceed pushing their industries’ boundaries, showcasing a mix of elite motorsport and time-honoured craftsmanship.
From the inception of Components 1 in 1950 to its modern-day success, LVMH and its Maisons have lengthy been part of the game’s historical past. This new partnership permits Components 1 and LVMH to write down new chapters, with every of LVMH’s Maisons contributing their distinctive experience and vitality to raise the collaboration. The thrill surrounding this partnership is palpable, and LVMH and Components 1 are poised to ship unforgettable experiences for the subsequent decade.
Keep tuned for extra thrilling particulars in regards to the LVMH and Components 1 partnership, which might be unveiled in early 2025.
Greg Maffei, President and CEO of Liberty Media, said:
“LVMH and Components 1 are two international manufacturers that persistently push the boundaries of creativity and innovation, values core to Liberty Media. We have been thrilled to work with one of many LVMH Maisons throughout the Las Vegas Grand Prix final yr and to broaden our relationship with the Group as they develop into a World Accomplice. The chance to scale our business preparations symbolises our imaginative and prescient for Components 1 because the enterprise grows its platform. We look ahead to working with Bernard and Frédéric Arnault.”
Bernard Arnault, Chairman and CEO of LVMH Group, remarked:
“On the core of our Maisons and Components 1 exercise lies a shared dedication to individuals, excellence, and innovation. Whether or not in motorsport, trend, watchmaking, or wine and spirits, each element counts on the trail to success. This relentless pursuit to interrupt boundaries, whether or not in our workshops or on circuits world wide, conjures up our imaginative and prescient. It’s this shared dedication to excellence and innovation that we intention to carry to life on this distinctive partnership between Components 1 and our Group.”
Stefano Domenicali, President and CEO of Components 1, added:
“Our sport is based on the relentless pursuit of excellence, a price that additionally lies on the coronary heart of LVMH, so I’m delighted to announce this historic partnership will start in 2025. As Components 1 continues its international progress, attracting new and extra numerous audiences, the power and breadth of LVMH make it the right associate for us to work with as we glance to repeatedly improve the expertise of our followers and the heritage of our unbelievable sport. It is a landmark partnership for each corporations, and I wish to thank Bernard and Frédéric Arnault for his or her imaginative and prescient and dedication to carry this to life.”
Frédéric Arnault, CEO of LVMH Watches, concluded:
“Lately, Components 1 has develop into one of the crucial fascinating sports activities on the planet. It’s a vibrant self-discipline that echoes quite a few values which are essential to us, similar to innovation, workforce spirit, and efficiency. For a few years, a number of of our Maisons have additionally chosen to put money into Components 1, whether or not to create distinctive experiences or for moments of celebration. With our Maisons and the experience of our Group, we need to develop additional this experiential dimension that Components 1 supplies worldwide. We’re solely initially of this partnership, however the seasons that await us promise to be extraordinary.”
LVMH and Components 1 at the moment are set to embark on an thrilling new journey, uniting the world of luxurious with the fun of motorsport to ship an unmatched degree of excellence and creativity.
