Have you ever ever dreamed of proudly owning a customized bicycle? Certain you might have! Nicely, the excellent news is that they now value as a lot as inventory bicycles–astonishingly costly inventory bicycles, however nonetheless:

Learn on as one intrepid biking journalist confronts his inside demons, undertakes a journey of self-discovery, and in the end obtains the costly inexperienced bicycle of his goals:

And no, Stephen Roche will not be the Stephen Roche:

Who was apparently discovered responsible of fraud again in 2022:

Presumably, whereas sunburned Freds pedaled round Mallorca on his biking excursions, he was residing the excessive life in Hungary or one thing:

Appears to me he had it backwards and that ought to have rented an residence in Mallorca whereas sending individuals off to Hungary, however what do I find out about fraud?
Talking of fraud, as a result of mainstream bike corporations now have the nerve to cost the common annual wage in Hungary for a single bicycle (it’s true, I appeared it up), Roche (the opposite Roche, that’s) advises his shopper to skip the S-Wanks or no matter and easily go customized as a substitute:

So collectively they retire to Roche’s salubrious drawing room:

The place they’ve an intense one-on-one counseling session during which he discusses any “ache he’s struggling:”

Roche quickly learns the onerous manner that he ought to have set some boundaries first:
Consumer: “My father by no means actually listened to me, my mom was chilly and intensely strict and had very excessive expectations of me…”
Roche: “Yeah, I meant extra like is your saddle hurting your balls, stuff like that.”
However, after receiving a analysis of attachment points and low vanity, the shopper decides he wants an endurance bike as a result of everyone is aware of all-road bikes are the brand new gravel bike:

And that’s when issues begin to get actually attention-grabbing:

Look, what two middle-aged males stand up to in a salubrious drawing room is their very own enterprise, however what precisely is occurring right here?

[Bike fitter confirming his client does indeed have wood.]
Additionally, this doesn’t appear very scientific:

Even Rivendell’s illicit back-alley crotchal measurement operation appears extremely technical as compared:
Like, couldn’t Roche no less than have invested in a stump?

However clearly Roche doesn’t want these kinds of high-tech gewgaws, as a result of all that bending over and squinting within the course of his shopper’s undercarriage instantly yields dividends:

So he feels nice, he’s using higher, and the ache is gone. (Nicely, the bodily ache anyway.) Drawback solved! So does he cease there? No, he doesn’t:

I don’t have robust opinions about any of these bike corporations, although I do suppose “The Extremely-Regarded Mustard” is a fully incredible identify for a magician–a lot in order that I requested the AI to generate me a picture of “A Skilled Magician Named The Extremely-Regarded Mustard”

Does he have 4 fingers on one hand and 6 on the opposite with the intention to distract the attention? As a result of that might very effectively be the important thing to his success.
I assume when AI actually takes over and we’ve a tough time distinguishing digital actuality from bodily actuality individuals with too many or too few digits would be the tip-off that you just’re contained in the Matrix. Anyway, not a foul try on the AI’s half, although I hoped for one thing extra alongside the traces of The Superb Mystico and Janet:

As for wheels, Roche sells him on some ridiculous set that prices greater than a very nice bike, bringing the whole as much as over 14,000 British Sterling UK Kilos Sterling Per Sterling:

In order that’s over 17,000 American Enjoyable Tickets–however it’s nonetheless a greater deal than the inventory bike as a result of it may have been cheaper. Although it wasn’t:

Given the huge value overruns and monetary sleight of hand concerned on this course of, it’s solely a matter of time earlier than Gavin Newsom places Warren Rossiter and Stephen Roche accountable for California’s high-speed rail undertaking.
However to be truthful, if you purchase a customized bike you’re actually not shopping for the bike:

What you’re shopping for is the eye. You realize, the sort of consideration you get from David French, who is aware of the perfect lubricants to use to every half:

And that’s earlier than he even will get to the bike!
He additionally wraps the bars with love–and from the sound of it, presumably some saliva:

Oh, I guess it’s. Does he additionally tickle the underside of the bicycle’s saddle and whisper into its shifters? “You’re going to get so soiled on these endurance rides! You’re a unclean, soiled bicycle!”
It’s no shock he’s now having fun with each inch:

And don’t get him began on the “velocity accumulation!”

As a result of everyone is aware of velocity accumulation is straight proportional to monetary disbursement.