Ferrari between sporting success and social criticism
In line with System Drugs psychological coach Riccardo Ceccarelli, the Prancing Horse model is unassailable for what it represents each in motorsport and within the automotive world. Social media assaults don’t replicate the true actuality of a model with extraordinarily strong foundations. It’s subsequently proper to method the brand new System 1 season with nice warning, as a result of information are wanted, not phrases.
There appears to be a two-faced Ferrari. On one aspect there may be the dominant drive within the World Endurance Championship, celebrated by followers alongside the streets of Maranello and Fiorano for a well-deserved crowd celebration (and happily not a water bathtub). On the opposite aspect, there’s a Scuderia that disappoints in System 1 and turns into the goal of mockery on social media, with irreverent memes which can be satirical however usually harsh.
The impression one may get by following the digital world is that there’s an ongoing section of “chipping away” on the Scuderia, which in all probability goes past its precise shortcomings, although the duty for the shortage of outcomes is evident for everybody to see.
The power of the Ferrari model in keeping with Riccardo Ceccarelli
What we wished to ask Dr. Riccardo Ceccarelli is which Ferrari is the actual one, and the way a lot we must always enable ourselves to be influenced by the impression of social media. How ought to we reconcile these two worlds throughout the identical firm?
“The model is identical. From this reflection, which is attention-grabbing, two or three key factors emerge. To begin with, the Ferrari model is proof against its outcomes, as a result of it’s such a robust, consolidated, and globally widespread model that fluctuations in outcomes solely result in small adjustments in notion at a worldwide degree.”
“The legend comes from a delusion like Enzo Ferrari, who has all the time been current in each System 1 championship. McLaren has received world championships and has its personal historical past derived from Bruce McLaren, the founder who raced and received a world title, however when McLaren wins a championship, its power is perceived much less. Ferrari’s roots, that are distinctive and can’t be in comparison with some other, are extraordinarily deep.”
“That’s the reason it’s regular that when Ferrari returns to successful within the WEC, a high-level world championship with many producers investing closely, an excessive amount of curiosity is created, which additional fuels the ability of the model. I imagine it’s an indestructible model, one we ought to be happy with no matter sporting efficiency.”
Social media criticism and its actual worth
“Having mentioned that, there’s a second side to think about. There’s a social media part made up of people that don’t need to learn, however need to put others within the pillory, mock them, even desacralize them. These are individuals who gravitate to the place there may be probably the most viewers, not out of competence, however purely to achieve visibility. At present it may be Ferrari, tomorrow it might be Sinner, and the day after tomorrow it might be anybody who’s profitable.”
Are we giving social media an excessive amount of significance?
“There’s a social media part that has little or no worth, as a result of it doesn’t stem from competence, however from feeling essential by talking badly about or denigrating somebody. I’m not shocked by the criticism directed at Ferrari: everybody anticipated extra this 12 months, however criticism ought to be primarily based on information and well-structured.”
“After I labored for Ferrari in 1992, there have been about twenty Italian journalists following motorsport, they usually had been those who influenced opinions with their articles. They might be kind of crucial relying on the outcomes of the crimson automotive, however they had been professionals who wrote with expertise and competence.”
“At present, journalistic criticism is a minority in comparison with the visibility of the plenty on social media. What I all the time inform the athletes I work with is to not be influenced by this part. Clearly, the attain of social media has expanded enormously and has change into an essential issue that may transfer sympathies and antipathies.”
Criticism, followers, and revenue
“There isn’t any doubt about it: some folks have made a career out of talking badly about others. Criticism makes extra information and generates consideration, followers, and subsequently earnings, to the purpose of turning into a job. Nevertheless, you will need to preserve unbiased pondering and never be influenced by social media attain.”
“Ferrari has an awesome benefit as a result of it has antibodies that defend it. Talking badly in regards to the Scuderia is like making an attempt to tear down a mountain with a small hammer. You may chip it, however you can not destroy it.”
From 2025 ambitions to give attention to the 2026 rules
At the beginning of 2025, Ferrari brazenly aimed for each world championships, and the arrival of Lewis Hamilton ignited big title expectations. That was adopted by disappointment and a fourth-place end within the Constructors’ Championship.
Just lately, Fred Vasseur’s Christmas dinner with journalists revealed a really completely different ambiance, with clear warning in defining targets. The Frenchman adopted a defensive method, although President John Elkann’s long-standing expectation stays to win the 2026 World Championship following the regulation adjustments.
“Lewis Hamilton’s arrival was extraordinarily mediatic, and it was essential to construct a whole story and media narrative round it, a bit like when Juventus signed Cristiano Ronaldo. The Hamilton–Leclerc pairing was enticing, with Ferrari having ended the earlier season on an upward development. For 2025, ambitions had been concrete, and maybe they went too far.”
A essential change of method
“Hamilton has delivered extra disappointments than satisfactions, and Ferrari didn’t obtain what it wished: zero victories, whereas Purple Bull fought till the top with Max Verstappen and Mercedes received a few races. It’s proper to restart with a decrease profile: there isn’t any media impact to advertise for subsequent 12 months.”
“At this second, I imagine there’s a better have to give attention to the brand new automotive quite than on pointless celebrations. The workforce must work with its head all the way down to current itself with a aggressive automotive for the 2026 championship, which brings many unknowns as a result of epochal change within the rules.”
In conclusion, whereas the noise of digital platforms usually paints an image of a model in disaster, the structural and historic foundations of Ferrari stay as strong as ever. The shift towards a extra cautious and pragmatic method in Maranello suggests a workforce that has realized from its current communicative overreaches and is now prioritizing technical substance over media narratives because it prepares for the high-stakes regulatory reset of 2026.
Dec 25, 2025
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