Picture credit score: Mercedes-Benz
The WTA Tour will likely be pushed by a brand new premier partnership in 2026.
Mercedes-Benz has signed a brand new “long-term partnership” because the WTA’s premier associate and unique car associate beginning in 2026.
The “WTA Tour Pushed by Mercedes-Benz” partnership will start from January 1, 2026.
Monetary phrases of the deal weren’t disclosed.
Because the premier associate and unique car associate of the WTA, Mercedes-Benz will likely be current at WTA 1000, 500 and 250 tournaments from 2026, and goals to create distinctive experiences for gamers, followers and visitors. The WTA mentioned Mercedes-Benz’s goals “to raise sport on a world stage and its dedication to empowering ladies, inspiring the subsequent era of gamers and followers.”
We’re really excited to welcome Mercedes-Benz because the Premier Associate of the WTA Tour. This long-term partnership represents a shared imaginative and prescient and a strong dedication to the way forward for ladies’s tennis, and we sit up for working collectively to develop the game,” Marina Storti, CEO of WTA Ventures, mentioned in an announcement. “Securing such a robust and trusted associate is a pivotal second for WTA Ventures as we proceed our journey to speed up the expansion of the WTA because the stage the place ladies’s tennis shines, and Mercedes-Benz — synonymous with timeless class, innovation and an uncompromising dedication to excellence — completely aligns with this ambition. We’re proud to affix forces with such an distinctive model as we enter this thrilling new period for ladies’s tennis.”
Reigning Roland Garros champion Coco Gauff has additionally signed on as a Mercedes-Benz international ambassador.
““For me, tennis has all the time been about extra than simply profitable. It’s about development, ardour and dedication. That’s why this partnership with Mercedes-Benz feels so particular – we share the identical drive and perception in pushing boundaries,” Gauff mentioned in an announcement.
