In a landmark transfer that unites two international powerhouses of efficiency and innovation, Nasdaq and the Mercedes-AMG PETRONAS F1 Crew have formally introduced a multi-year model partnership. This strategic alliance pairs one of the vital profitable Formulation 1 groups in historical past with a world-leading monetary know-how firm, signalling a dynamic collaboration on the crossroads of motorsport, fintech, and international enterprise.
A Shared Imaginative and prescient of Innovation and Efficiency
Because the newly minted official accomplice of the Mercedes-AMG PETRONAS Formulation One Crew, Nasdaq reinforces its dedication to pioneering know-how, precision, and high-performance tradition. The partnership highlights shared values between the 2 organisations, from data-driven decision-making to relentless innovation and resilience.
Toto Wolff, CEO and Crew Principal of Mercedes-AMG PETRONAS, commented:
We’re excited to welcome Nasdaq, a world chief in monetary know-how, to the Mercedes-AMG PETRONAS F1 Crew accomplice household. Partnerships thrive when constructed on shared values. Nasdaq mirrors our drive for steady development, cutting-edge innovation, and resilience.
Strategic Alignment and World Attain
This collaboration provides Nasdaq unparalleled international publicity by Formulation 1’s large viewers, boasting over 1.5 billion viewers and 763 million followers throughout 21 nations. Notably, one-third of the Mercedes-AMG PETRONAS F1 Crew’s present companions are already listed on the Nasdaq trade, strengthening Nasdaq’s place because the trade of selection for performance-driven, modern firms worldwide.
Brian Buckley, Chief Advertising and marketing Officer at Nasdaq, mentioned:
This partnership aligns two high-performance cultures with international ambition. We’re centered on serving to purchasers resolve their hardest challenges by know-how and strategic steerage. Along with the Mercedes-AMG PETRONAS F1 Crew, we’ll reveal how precision and innovation drive success in each sport and enterprise.
Immersive Model Integration and World Debut at Miami GP
The collaboration will launch through the Miami Grand Prix, the place Nasdaq’s branding will seem prominently on the Mercedes-AMG PETRONAS Pit Wall Cover and Engineers’ Central Island Station. Past race-day visibility, Nasdaq features entry to the long-lasting Nasdaq MarketSite in Instances Sq.—residence to the corporate’s bell ceremonies and the globally recognised LED video tower.
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Future co-branded initiatives will embody immersive fan experiences, storytelling content material on the intersection of sports activities and finance, and unique merchandise. This partnership guarantees long-term worth for followers, companions, and stakeholders throughout industries.
Richard Sanders, Chief Business Officer at Mercedes-AMG PETRONAS F1 Crew, added:
From pioneering applied sciences to creating experiences that join followers and companions, our collaboration with Nasdaq is a game-changer. Collectively, we are going to deliver the worlds of Formulation 1, fintech, and innovation even nearer.
About Nasdaq
Nasdaq (Nasdaq: NDAQ) is a world know-how powerhouse that empowers company purchasers, funding managers, banks, brokers, and trade operators with strong platforms for navigating international capital markets. Recognized for enhancing liquidity, transparency, and financial integrity, Nasdaq delivers next-gen information, analytics, software program, and client-first companies to assist companies all over the world thrive with confidence.
