Following final Friday’s announcement of a multi-year extension of media rights between NBC Sports activities and IMSA, the 2 events have now confirmed 5 occasions that can have NBC community protection in 2025.
The 24 Hours of Daytona on 25-26 January 2025 will start the run of protection, adopted by the two-hour, 40-minute race at Laguna Seca on 11 Might.
To accommodate the community window, the date for the Six Hours of The Glen has been modified to 22 June, which is a shift from one weekend sooner than the unique announcement of IMSA’s 2025 schedule unveiling again in March.
The Battle on the Bricks on the Indianapolis Motor Speedway continues the protection with its date set for 21 September, after which concluding with Petit Le Mans at Highway Atlanta on 11 October.
As introduced final week, NBC community protection expands to 17 whole hours starting in 2025, almost a 50 p.c improve over 2024 and former seasons.
#7 Group Penske Motorsport Porsche 963: Dane Cameron, Felipe Nasr
Photograph by: Richard Dole / Motorsport Photos
NBC Sports activities’ IMSA viewership has grown 37% previously 5 years since buying media rights previous to the 2019 season.
The 2023 IMSA season was NBC Sports activities’ most-watched season to date (since 2019), delivering a 13% year-over-year viewership improve for its protection on NBC and USA Community. Moreover, this 12 months’s IMSA protection on Peacock has seen roughly a 60% improve in whole minutes streamed to-date vs. final 12 months.
“As we anticipated, fan and business response to the announcement that we have now prolonged our relationship with NBC Sports activities has been overwhelmingly constructive,” mentioned IMSA President John Doonan.
“The addition of extra hours on NBC community was particularly nicely obtained, and we’re happy to observe up that information with affirmation of which races our followers will be capable of discover on NBC in 2025.
“We’re grateful to NBC Sports activities for these expanded alternatives, in addition to our teammates at Watkins Glen Worldwide for the date flexibility to accommodate this tv window per week sooner than we’d initially introduced.”
Along with race protection, one-hour season preview and championship weekend setup exhibits additionally will air on NBC community.
The precise dates for these exhibits, together with instances for NBC Sports activities’ protection of subsequent season’s IMSA SportsCar Championship schedule – which can embody protection on Peacock and USA Community – will probably be launched at a later date.
