Below a brand new media rights deal, the NBA will return to NBC’s Peacock-branded airwaves for the primary time since 2002.
NBC will promote basketball, not paper, at its newest workplace.
“Roundball Rock” will ring throughout skilled basketball broadcasts as soon as extra because the “NBA on NBC” will return for a 3rd iteration set to tip off later this month.
In anticipation of its Oct. 22 debut, which is able to see the defending champion Oklahoma Metropolis Thunder host the Houston Rockets within the first half of a doubleheader on its broadcast community, NBC hosted a showcase of its basketball expertise and decision-makers at its sports activities headquarters in Stamford, CT.
Available had been a plethora of NBA All-Stars set to relate the motion: Carmelo Anthony, Vince Carter, and Tracy McGrady make up the lead studio trio, whereas Jamal Crawford, Grant Hill, and Reggie Miller are the highest sport analysts subsequent to play-by-play man Mike Tirico.
“The NBA and NBC was iconic. What these 12 years had been had been the height of pleasure power,” NBC Sports activities government Producer and President of manufacturing Sam Flood mentioned. “We’re going to carry again touches of nostalgia, however we’re going to maneuver the game ahead and transfer our broadcast ahead. You’ll be able to see by the workforce we’ve assembled right here, generational expertise throughout the board, able to have enjoyable, able to develop the sport, and able to interact the viewers in new methods.”
Amongst hoops followers, NBC is finest recognized for its 13-year run of Affiliation broadcasts between 1990 and 2002, which featured a number of the most memorable moments within the sport on the flip of the century, together with each version of the NBA Finals throughout that span.
The NBA on NBC crew! https://t.co/govW6WyG0Q pic.twitter.com/6BSg6DiItx
— Ballislife.com (@Ballislife) Could 12, 2025
NBA on NBC Brings Again the Nostalgia
Such broadcasts had been watched by a number of of the incoming abilities whereas others partook in them immediately. Recreation analyst Derek Fisher, for instance, received three of his 5 championship rings on NBC airwaves as a member of the Los Angeles Lakers. Although not current in Stamford, the legendary Michael Jordan is becoming a member of as a particular contributor.
Headlining the return of one in every of their favourite applications was all of the convincing it took for a number of of the most important abilities to come back aboard.
“A few of my finest moments had been on this community, and after I bought the chance to interview with them, I advised them that,” Miller recalled to Ballislife. “There have been a variety of ups and downs through the 90s, a variety of cheering, however some grind as nicely. It’s these sort of feelings you wish to sort of feather in and sort of ship again out to the universe. Hopefully, being on this facet of it, there’ll be some younger participant, 15, 20, 30 years down the street, saying a few of my finest moments occurred when Reggie Miller was calling my video games. That’s sort of cool for me to be in these sort of sneakers.”
Nostalgia was maybe the theme and buzzword of the presentation, the place “Roundball Rock,” the famed theme penned by John Tesh, blared all through the audio system. Tesh’s tune isn’t the one factor getting back from the prior iteration, as NBC will use synthetic intelligence to breed the voice of the late Jim Fagan, who served as this system’s voiceover announcer.
However these gathered additionally burdened the improvements set to happen on NBC waves this season.
“Nostalgia for us is the baseline,” Anthony defined, hoping that he and his fellow new-century legends will assist present innovation. “You have got the baseline, which is nostalgia, you construct off of that. Then, we’re bringing only a recent take. I don’t wish to say a brand new take, however a recent tackle reporting, on reporting the sport of basketball and its storytelling.”
little bit of the technical improvements will seem on the video games that seem on NBC’s streaming service Peacock. The published desk for Peacock’s Monday night time showings will likely be metaphorically expanded this season, as sport analysts will likely be positioned behind every workforce’s bench slightly than heart court docket. That showcase will make its debut on Oct. 27 when the Cleveland Cavaliers face the Detroit Pistons.
Additional Improvements
It’s a setup that considerably mirrors the “Contained in the Glass” state of affairs NBC had for its NHL choices, an idea that has since turn into a staple in hockey broadcasting.
“They’re telling the story of the sport by the lens of that workforce, having one analyst assigned to the Celtics, one analyst assigned to the Knicks,” Flood defined. “It’s by no means been achieved this manner earlier than. We thought it will be a singular option to take you inside the sport that marries brilliantly with the tech that Peacock goes to have, and we’re enthusiastic about making an attempt one thing completely different.”
Additional improvements current on streaming will embrace “Peacock Efficiency View,” which is able to present real-time stats and shot charts for gamers on the ground, in addition to figuring out open males. Viewers will even be capable to arrange alerts for his or her favourite gamers and meet up with the sport they’re viewing and different showings throughout the league in a single cease.
90s Vitality Meets Fashionable Recreation
Peacock will even add “Courtside Stay” in the midst of the season, which is able to enable followers to curate their very own angles of the sport, meant to “join [viewers] to the tradition” across the displaying. Star gamers, bench reactions, celeb row, and “sport day style” will take heart stage underneath such a setup.
“You by no means wish to take away individuals’s love, particularly the older technology that grew up within the 90s and early 2000s, that model of basketball, but in addition, [we remember] the sneakerheads and the costume suits,” Miller advised BIL. “It’s quite a bit about leisure now as nicely, too, so that you need to have the ability to merge each. Will or not it’s simple? I imply, I’m certain we’re going to have our bumps within the roads, however it’s all a technique of what works, what doesn’t work, what sticks, what doesn’t stick, and we’ll simply go from there.”
“We’re going to take some for the Nineties NBA protection, and take quite a bit from ‘Sunday Evening Soccer’ and sort of marry the 2,” NBC Sports activities president Rick Cordella added. “The Peacock product will likely be for the tech nerds on the market that wish to geek out … So it’s form of a wedding between these two issues. I do know nostalgia will get individuals to the TV units, however the developments and being a 2025, 2026 media firm will get them to remain.”
Below the brand new NBA media deal, which will even welcome Amazon into the fold, NBC and Peacock will broadcast 100 regular-season video games. That may embrace Tuesday night time doubleheaders all through the season in addition to vacation showcases on Veterans Day and Martin Luther King Jr. Day.
As soon as the NFL season ends, NBC will take over the weekend-closing void with “Sunday Evening Basketball,” that includes marquee matchups on the Affiliation ledgers. These video games will function a stylized introduction from recording artist Lenny Kravitz, who has recorded a sequence at Philadelphia’s Xfinity Cellular Area that’s mentioned to be just like the “Ready All Day for Sunday Evening” showcase carried out by Carrie Underwood previous to NFL video games.
Each scorebug within the historical past of the NBA on NBC: pic.twitter.com/uDiSnp7Z6V
— Sports activities TV Information & Updates (@TVSportsUpdates) October 7, 2025
Playoffs on NBC
NBC will even broadcast and stream playoff video games, together with a full convention remaining in even-numbered years.
February 2026 will likely be notably busy for NBC: the month opens with the opening chapter of “Sunday Evening Basketball” between the Boston Celtics and New York Knicks, 5 days earlier than the 2026 Winter Olympics open in Italy. “Sunday Evening Basketball” will take a two-week break for each Tremendous Bowl LX in Santa Clara, CA, and the 2026 NBA All-Star Recreation in Inglewood, CA, earlier than resuming with the Celtics-Lakers rivalry on Feb. 22.
Geoff Magliocchetti is on X @GeoffJMags
