A lately leaked picture of the “in all probability” upcoming Odyssey Sq. to Sq. MAX putter has set golf social media ablaze.
The putter in query bears a placing resemblance to L.A.B. Golf’s DF2.1 or DF3 (take your choose)—a lot in order that many within the golf neighborhood are already calling it a blatant knockoff. Whereas Odyssey has but to formally announce the putter, historical past suggests it’ll make its option to retail. And, with that, the inevitable debate begins: Is that this simply one other instance of golf’s copycat tradition or is Odyssey stepping over the road like a drunk attempting to navigate the ropes on the Phoenix Open?
Be a part of me, gained’t you, at nighttime recesses of my thoughts as I argue with myself over whether or not Odyssey seemingly egregious L.A.B. copy is a step too far.
“Dude, Odyssey simply ripped off L.A.B.”
Did they?
(Sure)
The resemblance is fairly rattling apparent. However the higher query is does it truly matter? Let’s not faux the fellows who jumped on the L.A.B. bandwagon after years of gaming counterfeit Scotties they purchased off eBay are abruptly involved with mental property.
Two years from now will anybody however probably the most hardcore gear nerd bear in mind?
Nah.
“After all, it issues! L.A.B. created one thing distinctive.”
Golf is a copycat trade. At all times has been, all the time will likely be. Distinctive comes with a 10-minute timer.
Have a look round—10K drivers are in all places, practically each ball producer has a Professional V1 knockoff … and putter firms?
Leaping Jesus on a pogo stick.
For those who don’t have a fang and a spider-style mallet, are you even attempting? Wilson’s 8802 has made extra rounds than the drink cart at your member-guest and the variety of Anser reimaginations is rivaled solely by a rely of Tiger’s surgical procedures.
“This isn’t simply one other mallet—it’s L.A.B.’s entire idea.”

L.A.B. has constructed a recognizable visible id in a crowded market however their arms aren’t completely clear. One may counsel that the L.A.B. OZ mallet appears like center-shafted model of Jon Rahm’s Odyssey OG Rossie milled by a machine that may’t minimize curves. If we’re going to name the Sq. to Sq. Max, as some commenters have, a Temu model of a L.A.B., then shouldn’t we additionally acknowledge the resemblance of the OZ to the Odyssey (even for those who can’t get the Odyssey in pink)?

And whereas we’re at it, whereas L.A.B.’s LINK.1 may nonetheless keep the corporate’s design fundamentals, it’s additionally simply one other tackle the Anser.
How lengthy does a putter form have to be available on the market earlier than it’s thought-about honest recreation? I actually don’t know.
“Effective. However Callaway is a billion-dollar firm. They don’t have to steal from the little man.”
To cite my brother and possibly somebody earlier than him, “monster truck don’t give a fuck.” And Callaway (Odyssey’s dad or mum model) is totally a monster truck. Additionally, my brother drove a Tacoma on the time, hardly a monster truck, however I suppose that’s neither right here nor there.
Anyway, Callaway is a behemoth doing apparently large bully behemoth issues however L.A.B. isn’t working out of CEO Sam Hahn’s basement, both.
L.A.B. is the No. 3 putter model in greenback share forward of names like TaylorMade and PING. They’ve gone from area of interest to mainstream quicker than Patrick Reed went from Captain America to social pariah.
Success invariably comes with a goal and, proper now, L.A.B. is carrying an enormous neon fucking bullseye.
“And wasn’t PXG’s Blackbird sort of the primary L.A.B. copy that no person observed?”

Now that you just point out it (I mentioned to myself like a loopy particular person), yeah, flip that unhealthy boy over and there’s positively some L.A.B.-inspired shaping. You may even say that each one of that zero-torque, lie angle balancing stuff apart, PXG made a model of the DF3 earlier than L.A.B. (or Odyssey) did.
No person mentioned a phrase.
Can I get a KABOOM, BABY!?
“However how bush league was that cease-and-desist Callaway’s authorized staff despatched L.A.B. over its use of ‘Broomstick’?

Bush-league AF. Golf trade absurdity at its absolute most interesting. There ought to be an awards present for this type of factor.
The irony right here is wealthy. Callaway threatening L.A.B over the “Broomstick” title solely to show round and have Odyssey recreate what actually appears a complete like a L.A.B. design is the sort of company hypocrisy that deserves a watch roll or three.
FFS, Callaway.
You possibly can’t copyright shapes (apparently). You possibly can trademark frequent family phrases when utilized in particular context.
It’s silly however I suppose Callaway didn’t create the system.
At the very least L.A.B. had the creativity to flip it right into a advertising win by rebranding their lengthy putters as “Sweepers.” (I’d have gone with “cheater sticks.”)
It’s all a part of an trade recreation performed for no different cause than for authorized groups to justify their existence as full-time staff.
“That is dumber than the pink putter struggle between Odyssey and TaylorMade.”

My god, was that ever forgettable (and someway I can’t)? These two spent the higher a part of a season attempting to out-red one another’s putters in a contest that was as petty because it was pointless. It was peak golf trade—all ego, no substance.
At the very least there’s actual tech concerned this time.
“And doesn’t it seem like Odyssey is borrowing from L.A.B.’s grip as nicely?”
Yeah, that’s completely some bullshit. L.A.B. has patents round their distinctive grip designs and Odyssey’s model certain appears prefer it borrowed greater than a little bit inspiration. L.A.B. may very well have some authorized tooth (although I’m certain Callaway’s equally toothy legal professionals are assured they’ve sufficiently nibbled across the edges).
Maybe oddly, that is the one a part of the story that feels over the road to me.
It’s in all probability solely a matter of time earlier than Callaway will get a cease-and-desist of their very own—circle of life, child. It’s like karma, besides it prices $50,000 in authorized charges.
“So that you’re saying that is may truly good for L.A.B.?”
I didn’t truly say that however now that you just point out it, there could possibly be a silver lining for L.A.B.. If Odyssey’s putter performs, doesn’t that validate L.A.B.’s design idea? Extra individuals asking, “What’s this L.A.B. factor all about?” isn’t a foul end result. It’s free advertising courtesy of the competitors’s R&D price range. Nothing sells new putters like FOMO.
“So every thing is simply honest recreation within the golf gear world?”
Roughly, yeah. Shapes get copied and tweaked. They all the time have. The fang, the spider, the Anser and maybe the OG Rossie. Positive, there’s one thing much less palatable a few large company gratuitously and unapologetically borrowing designs from smaller firms however the actuality is that golf gear has all the time been a recreation of “comply with the chief” with an occasional real innovation combined in.
And guess what, it’s all the time the true innovators that get copied.
“So, ultimately, does this even matter?”
All the things price its salt will get copied. You discover the primary couple of instances and then you definately cease caring. Does anyone bear in mind the primary or second firm to steal inspiration from the Anser?
Golf gear lives in a world of iterations and inspirations. And if L.A.B. is basically onto one thing, this gained’t be the final time we see one other firm borrow from their designs.
Bringing this again full circle: Is Odyssey copying L.A.B.?
Hell, yeah. I can’t be satisfied in any other case however that’s additionally simply enterprise as traditional in an trade the place originality is as uncommon as a scratch golfer who forgets to say his handicap or a rustic membership that truly needs to be accessible.
The golf trade loves to speak about innovation but it surely loves a certain factor much more. Perhaps as a substitute of getting outraged about who’s copying whom, we ought to be asking why the large firms with all of the assets pushing boundaries within the first place. However that’s a dialog for an additional day, ideally after I’ve had a nap and a dose of anti-psychotics.
What do the remainder of you suppose?
The publish Odyssey’s L.A.B. “Knockoff” Is So Bonkers I’m Arguing With Myself About It appeared first on MyGolfSpy.