GERMANY – OKTAGON MMA has cemented itself as one of the influential sports activities organizations in Germany, incomes a spot alongside world giants just like the Bundesliga and NBA in a newly launched Kolsquare analytics report overlaying the interval from April 2024 to April 2025.
The Czech-Slovak MMA promotion ranked third amongst all sports activities competitions on Instagram in Germany, showcasing the energy of its digital presence and fan engagement.
Large Social Influence: €12.9M EMV and eight.7% Engagement
The report revealed that OKTAGON achieved an Earned Media Worth (EMV) exceeding €12.9 million, with greater than 2,400 particular person items of content material and the help of 375 energetic influencers. Much more impressively, the promotion recorded a mean fan engagement charge of 8.7%, far above business norms.
“Having each of our profiles – German and world – within the Prime 10 is unimaginable,” mentioned Ondřej Novotný, OKTAGON co-founder and promoter.“The NBA is barely barely forward, after which there’s simply the Bundesliga. This end result displays precisely what we outline as our DNA – Face Your Worry. Worry and doubt had been a part of our entry into Germany, however while you work onerous, outcomes observe.”
From Underdog to Contender in Simply Three Years
OKTAGON’s fast rise in Germany is a case examine in strategic enlargement and branding. As soon as thought of a fringe sport with broadcast restrictions, MMA has surged into the mainstream, largely because of OKTAGON’s dedication to creating compelling storylines, constructing athlete manufacturers, and delivering world-class manufacturing.
Their checklist of accomplishments contains:
Offered-out arenas throughout Germany.
A record-breaking occasion in Frankfurt that attracted almost 60,000 followers.
A tv partnership with RTL, considered one of Germany’s high broadcasters.
“Simply three years in the past, we began right here from scratch,” added Pavol Neruda, OKTAGON’s different co-founder and promoter.“At this time, we’re among the many most talked-about sports activities manufacturers within the nation. This confirms the worth we carry not solely to followers but additionally to our companions – each current and people trying to enter the German market.”
Among the many Most Seen Manufacturers in German Sports activities
The Kolsquare examine, additionally reported by SPOBIS, locations OKTAGON firmly within the dialog with Germany’s most acknowledged sports activities manufacturers. In a crowded ecosystem dominated by soccer, basketball, and motorsport, OKTAGON’s distinctive voice and community-first method have allowed it to chop by way of the noise and construct genuine, lasting connections with followers.
Because the promotion continues to develop and innovate, its success on social media is extra than simply self-importance metrics—it’s a mirrored image of cultural impression, viewers loyalty, and market management within the evolving world of fight sports activities.
Roberto Villa is the CEO, Founder, Govt Author, Senior Editor of FightBook MMA. Has a ardour for Fight Sports activities and in addition a podcast host for Sitting Ringside. He’s additionally a former MMA fighter and Kickboxer.
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