The opening day of the NCAA males’s match on Thursday averaged 9.1 million viewers throughout CBS, TBS, TNT and truTV.
That quantity, up 6% from final yr, makes it the most-viewed opening day of play on file.
The matchup between Arkansas and Kansas averaged 6.36 million viewers on CBS, the biggest viewers for a first-round recreation since 2011.
The early primetime window on Thursday averaged a 5.8 score with 12.17 million viewers.
