Ram Launches Progressive Actuality Competitors Collection: Race For The Seat — A New Path to NASCAR
Dana White and Thrill Sports activities Productions to function Govt Producers
Race For The Seat is a contest actuality collection the place 15 aspiring drivers battle for a coveted spot on the Kaulig Racing workforce behind the wheel of a Ram 1500 within the 2026 NASCAR CRAFTSMAN Truck Collection
The eight-episode collection hosted by Jacob Lofland faucets into the dream of turning into a race automotive driver, interesting to motorsports followers and common sports activities audiences alike
Ram’s reentry is a strategic transfer to attach with a core viewers of truck house owners
The collection supplies a high-performance stage to showcase Ram’s next-generation vehicles and the grit of grassroots racing expertise
Race For The Seat will premiere in the USA on FOX on Sunday, January 25, at 12pm ET with new episodes airing without cost throughout the globe on RAM’s official YouTube Channel for the present – youtube.com/RAMRacefortheSeat – from January 26 by means of February 6
Ram is charging again into the NASCAR CRAFTSMAN Truck Collection — the best way that solely Ram can. In partnership with Thrill Sports activities Productions, Ram is launching Race For The Seat, a daring new actuality competitors collection that offers 15 aspiring drivers the prospect of a lifetime: to earn a spot in one in all 5 Ram 1500 race vehicles on the Kaulig Racing workforce for the 2026 season.
Over eight adrenaline-fueled episodes, contestants will go head-to-head on iconic tracks, together with Virginia Worldwide Raceway and South Boston (Va.) Speedway. Viewers will get an inside take a look at the drivers’ lives, their triumphs and setbacks, and the uncooked dedication it takes to rise by means of the ranks of motorsports.
“Ram is an iconic American model, and I’m excited to associate up with them for his or her new actuality collection, Race for the Seat,” stated Dana White, UFC CEO. “This actuality present is all about discovering up-and-coming drivers and giving them a large platform. One of the best all the time rise to the highest in this sort of competitors. We’re going to discover the subsequent era of superstars for the NASCAR truck collection,” added White.
The collection will characteristic unfiltered, behind-the-scenes commentary from UFC CEO Dana White, Ram CEO Tim Kuniskis and Kaulig Racing Crew Proprietor Matt Kaulig — providing followers a uncommon take a look at the enterprise, technique, and coronary heart of racing. Particular visitor appearances will add to drama each on and off the observe.
“We promised Ram would strategy NASCAR otherwise — and Race For The Seat is proof. Typically uncooked expertise isn’t sufficient. Many profitable careers begin with a possibility, a fortunate break — or in my case, a superb old school kick within the ass,” stated Tim Kuniskis, CEO of Ram.
“There’s nobody higher at constructing champions than Dana White, which places this present ‘within the draft’ earlier than it even begins. Amongst these opponents, expertise is a given. What we’re on the lookout for is coronary heart, hustle, perspective, and an insane drive to succeed — somebody who lives our ‘Final Tenth’ tradition. When a driver rises from a discipline of 15, it’ll be their shot, their break — and figuring out Dana, in all probability just a few kicks — that result in a life-changing second by the point we get to Daytona,” Kuniskis added.
Ram just lately introduced Kaulig Racing because the anchor manufacturing facility workforce for the truck maker’s extremely anticipated return to NASCAR, beginning with the NASCAR CRAFTSMAN Truck Collection in 2026.
“Race for the Seat is a good alternative for the subsequent era of drivers to point out what they’ve bought,” stated Matt Kaulig, Proprietor of Kaulig Racing. “Working with RAM to convey this present to life permits us to suppose otherwise, push the bounds, and provides these proficient drivers a platform they wouldn’t usually have. I can’t wait to see who earns the seat and joins us on the observe.”
Race For The Seat will place the winner within the remaining seat on Kaulig Racing’s five-truck lineup for 2026:
Brenden “Butterbean” QueenDaniel DyeJustin HaleyFree AgentRace For The Seat
Race For The Seat will premiere in the USA on FOX on Sunday, January 25, at 12pm ET with new episodes airing without cost throughout the globe on RAM’s official YouTube Channel for the present – youtube.com/RAMRacefortheSeat – from January 26 by means of February 6. Race For The Seat episodes may also be accessible on FS1. Examine native listings.
