Singha and Stake F1 Group are set to embark on an much more thrilling journey as they prolong their long-running partnership for the 2024 and 2025 seasons. This extension marks a big milestone in our shared historical past and underscores our dedication to mutual development and success.
Click on right here to subscribe to our print version!
A subsidiary of Boon Rawd Brewery, the primary brewery established in Thailand, Singha Company has produced its well-known beer since 1933: its unmistakable style and the trademark mystical golden lion emblem featured on every bottle at the moment are synonymous with Thailand itself. Alongside Singha, the unique Thai beer, Singha Company produces different main beer manufacturers and a rising vary of sodas, consuming and mineral waters, catering for a variety of tastes and shoppers.
The connection between the staff and Singha Company is not only a enterprise partnership; it’s a novel journey that started in 2019 when the lion logos first graced the automobiles produced in Hinwil. Over time, a number of profitable activations, largely involving our race drivers, have made Method One and the staff family names in Thailand and past. However greater than that, the connection created between Singha Company and the staff run by Sauber Motorsport transcends enterprise. It turns into household, a bond that’s actually one in all a sort.
Alessandro Alunni Bravi, Stake F1 Group KICK Sauber Group Consultant:
Extending our partnership with Singha Company is a pure alternative: it’s a transfer dictated not simply by the wonderful outcomes it has produced by way of funding, consciousness and recognition however, most significantly, by the robust, private bonds that the people in each firms have established. This relationship is predicated on loyalty, friendship, household, and, most significantly, mutual respect and belief. We’ll honour it in the absolute best approach, each on and off the observe. We’re all wanting ahead to persevering with our journey collectively. We invite you to affix us in celebrating this prolonged partnership and the success it is going to convey.
Voravud Bhirombhakdi, Senior Govt Vice President and Govt Director, Singha Company:
The partnership with Stake F1 Group KICK Sauber places Singha within the highlight in Method One, one of many world’s most well-known and fashionable sports activities. As a Thai model whose merchandise are recognised and distributed globally, we’re proud to have been concerned on this sport since 2010 and have maintained a worldwide partnership with Stake F1 Group KICK Sauber since 2019. The 2-year extension of this relationship emphasises the dedication of Singha and the Stake F1 Group, the KICK Sauber staff, to try for achievement in motorsport now and sooner or later.
