Sports activities Impression, the award-winning unbiased sports activities PR, Advertising and marketing & Sponsorship company specialising in golf, has appointed skilled sports activities business govt Nick Addecott as its Chief Advertising and marketing Officer to drive strategic initiatives and improve the company’s bespoke marcoms providers to shoppers worldwide.
Addecott, who relies in London and has earlier golf business experience with the company’s longest serving consumer, Wilson Golf, has assumed the function of directing PR, advertising, and sponsorship methods to ship standout protection and publicity throughout all media platforms.
He has greater than 20 years of senior administration and board stage expertise on his resume having labored as Managing Director for WSM Communications and extra lately as a Director for Maverick Sports activities & Leisure the place he oversaw the creation of sponsorship methods and activation campaigns for a few of the world’s most well-known manufacturers and sporting personalities.
Nick is extremely skilled in sports activities expertise, digital options, and social media, with a confirmed observe document within the business. He has held key positions, together with head of world partnerships at Tappit and extra lately as Product Gross sales Specialist with Sony’s sports activities enterprise, Pulselive.
“We’re excited to have Nick be a part of our workforce, as his in depth expertise in sports activities advertising and sponsorship actually stood out,” mentioned CEO Natalie Collard. “With a median consumer retention price of over 12 years, we take nice delight in delivering excellent outcomes for a few of the most prestigious manufacturers in golf. We’re additionally dedicated to constantly enhancing our providers, and Nick will likely be a key contributor to our ongoing progress,” she added.
Commenting on his appointment, Nick mentioned: “I’m delighted to be becoming a member of Sports activities Impression and look ahead to working with the company’s spectacular portfolio of premium manufacturers.
The workforce has constructed sturdy relationships with its shoppers and media companions and I need to assist the continued success of the company with some refreshing concepts designed to raise model reputations and develop gross sales.”
The transfer follows a interval of continued enlargement for the company. Latest new enterprise acquired features a PR function for each Solar Mountain and model new shoppers New Steadiness Golf throughout Europe, in addition to an enlargement of the company’s current PR and business function with long-term companions Wilson Golf into Scandinavia.
Since 2001, Sports activities Impression has delivered bespoke advertising communications providers to shoppers throughout the globe. Specializing in golf whereas extending its experience to soccer, rugby, tennis, and snowboarding, the company crafts rigorously thought-out methods, in addition to advises on tactical promoting and cost-effective sponsorships to ship standout publicity.
Among the many world manufacturers and venues represented by Sports activities Impression when it comes to worldwide media relations, efficient storytelling and strategic communications recommendation are Model Fusion Worldwide, Crail {Golfing} Society, Duca del Cosma, Galvin Inexperienced, Golf’s Best Holes, KBS, Meldrum Home, Motocaddy, New Steadiness Golf, Prostate Most cancers UK, Solar Mountain and Wilson Golf.
Extra particulars concerning the company and its providers could be discovered at: www.sports-impact.com
