Tennis Canada was one in every of a number of southern Ontario-based sports activities organizations to obtain Authorities of Canada assist, by way of the Federal Financial Improvement Company for Southern Ontario (FedDev Ontario), to drive tourism to the world.
As we speak, the Honourable Judy A. Sgro Member of Parliament for Humber River−Black Creek, visited Sobeys Stadium, the house of the Nationwide Financial institution Open offered by Rogers in Toronto, to make the announcement and tour the power, which is ready to host the world-renowned ladies’s skilled tennis tour, the Girls’s Tennis Affiliation (WTA), from August 4-12.
Tennis Canada allotted the $250,000 in direction of the execution of its bespoke focused marketing campaign for the Nationwide Financial institution Open in Toronto, which has the tagline The Better of Girls’s Tennis. The marketing campaign displays the power of the ladies’s recreation and emphasizes: It’s not the perfect of girls’s tennis, it’s the perfect of tennis, interval. True to that message, its soundtrack is Canadian icon Shania Twain’s empowering 1999 hit “Man! I Really feel Like A Girl!”
The marketing campaign helps develop the globally acknowledged occasion whereas attracting extra home and worldwide vacationers to the area, leading to important spillover advantages for the native economic system. Yearly, the Nationwide Financial institution Open occasions in Toronto and Montreal see tens of hundreds of thousands of {dollars} in vacationer spending and attain a mixed 87 million viewers.
QUOTES
“Sports activities tourism performs a significant function in boosting native economies by attracting guests from throughout, leading to alternatives for development throughout the area. Our authorities is comfortable to assist sports activities organizations, like Tennis Canada, that are working laborious to create thrilling occasions and experiences throughout southern Ontario.”
The Honourable Filomena Tassi, Minister liable for the Federal Financial Improvement Company for Southern Ontario
“Southern Ontario’s tourism sector is an extremely vital financial driver and supplies jobs for Canadians from all walks of life. By means of the Tourism Development Program, the Authorities of Canada is supporting organizations like Tennis Canada. As we proceed to put money into the sector, we are going to assist convey extra home and worldwide guests to the area to find all that it has to supply.”
The Honourable Soraya Martinez Ferrada, Minister of Tourism
“Annually hundreds of sports activities fanatics come to Toronto to participate within the vitality and pleasure of Tennis Canada’s Nationwide Financial institution Open offered by Rogers. Guaranteeing key occasions like this one proceed to draw native and worldwide followers permits the tourism sector and native economic system to thrive. Our authorities is proud to assist organizations like Tennis Canada which can be doing this vital work.”
The Honourable Judy Sgro, Member of Parliament for Humber River–Black Creek
“We’re very grateful for the monetary assist given to us by the Authorities of Canada and FedDev Ontario by way of the Tourism Development Program. This has allowed us to develop our attain to new audiences and, in flip, entice new followers to attend the Nationwide Financial institution Open offered by Rogers in Toronto. We’re very pleased with this yr’s marketing campaign, which emphasizes our continued concentrate on gender fairness within the sport. We’re certain it is going to develop our capacity to draw tourism and, subsequently, drive financial worth.”
Gavin Ziv, Chief Government Officer, Tennis Canada
