It’s about time.
Titleist has lastly put a stripe on a golf ball. With enhanced alignment options working their method into the Titleist lineup for a number of years, AIM 360 has lastly labored its method across the ball … or, not less than, many of the method round it.
To be exact, there are just a few gaps within the stripe design (so possibly it’s extra like AIM 320) however that’s simply nitpicking. What issues is that Titleist is, in the end, getting severe in regards to the alignment sport.
New AIM 360 choices
The brand new 360-degree markings can be found completely on AVX and Tour Gentle AIM 360 fashions. Whereas not as daring or giant as stripe alignment options supplied by rivals, AIM 360 represents the most important alignment characteristic Titleist has ever supplied on a golf ball. Granted, that’s a low bar, nevertheless it represents progress within the historically conservative world of Titleist golf balls.
The brand new AIM 360 joins Titleist’s rising household of Alignment Built-in Marking merchandise, which now consists of three distinct choices:
AIM 360: The latest addition with a virtually full-circumference line
Efficiency Alignment: A 105-degree line with double-sided arrow shapes
Enhanced Alignment: An prolonged facet stamp that’s 65 % longer than normal
Do golf ball alignment aids matter?
There’s at all times a high-quality line between what’s merely a visible desire and what presents efficiency advantages. Admittedly, describing strains, stripes or patterns on a golf ball as “expertise” is perhaps stretching the definition but when we take into account expertise to be something that helps you enhance then, certain, strains on a golf ball qualify.
To reply the elemental query of effectiveness, Titleist carried out testing to measure and evaluate a golfer’s capacity to align the ball to the goal based mostly on completely different alignment aids. The check in contrast AIM 360, Efficiency Alignment, Enhanced Alignment and the usual Professional V1 facet stamp.
Golfers have been requested to line the ball as much as their goal (as one does when placing). Titleist then measured the precision of alignment relative to the supposed goal line.
The outcomes? Every of the AIM merchandise improved precision in alignment by as much as 35 % in comparison with the usual facet stamp. That’s important.
To make certain, none of this alignment expertise ensures you’ll make extra putts. As we’ve all skilled, a lot can go mistaken between the time we put the ball down and when it finishes rolling however enhancing alignment to your goal line definitely doesn’t damage. Begin the ball on the supposed line extra persistently and also you’ve eradicated one main variable within the placing equation.
The way you handle the opposite 57 is a distinct dialog fully.
A better have a look at all of the AIM choices
With the fundamentals coated, let’s dive only a bit deeper into Titleist’s three AIM choices.
Efficiency alignment
For Professional V1, Professional V1x and Professional V1x Left Sprint gamers, the Efficiency Alignment choice presents a “tour-proven” marking straight out of the sleeve. The 105-degree line contains a distinctive double-sided arrow form custom-printed reverse the Professional V1 or Professional V1x facet stamp. It’s 65 % longer than the usual 2025 Professional V1 facet stamp.
This selection was designed to imitate one of the vital frequent additions PGA Tour gamers make to their golf balls – an extended, straight line.
How thrilling.
It is available in 4 shade choices: black, pink, blue and pink (a brand new addition to the colour lineup).
Enhanced alignment
The Enhanced Alignment choice, additionally out there on Professional V1, Professional V1x and Professional V1x Left Sprint fashions, options an prolonged alignment facet stamp that’s 65 % longer than the usual 2025 Professional V1 facet stamp. It’s a extra refined choice than Efficiency Alignment however nonetheless offers improved visible cues for aiming.
AIM 360
The latest and most complete alignment choice in Titleist’s lineup, AIM 360 contains a marking that wraps practically all the best way across the ball. It’s presently out there solely on AVX and Tour Gentle balls, representing Titleist’s first try at a full stripe providing.
I’d like to see it (or a wider model) on Professional V1, Professional V1x and Left Sprint however child steps, I suppose.
Customized choices past AIM
Past the usual AIM choices, Titleist offers much more customization choices. The corporate presents greater than 40 completely different alignment assist designs on Professional V1’s fourth pole (reverse the facet stamp) via {custom} orders on Titleist.com.
Play Numbers 00-99 can be found on Professional V1 and Professional V1x as {custom} orders and personalization of textual content and {custom} logos can be found via Titleist.com or native golf outlets.
The underside line
Titleist’s introduction of AIM 360 represents one other step within the firm’s gradual embrace of visible alignment aids. Whereas not as daring as some rivals’ choices and never but out there on their premium Professional V1 line, it reveals Titleist acknowledging that many golfers profit from (or not less than need) alignment expertise.
For golfers who’ve been wanting extra substantial alignment options from Titleist with out resorting to drawing their very own strains, AIM 360 presents a welcome choice. And who is aware of? Maybe if these show standard sufficient, we would ultimately see comparable options on the Professional V1 household.
Critically. Who do I have to name to make this occur?
No less than Titleist is shifting in the proper course, even when they’re strolling at a deliberate tempo.
Pricing and availability
Titleist doesn’t upcharge its alignment choices. Whatever the visible expertise you select, Tour Gentle is $40 per dozen, AVX is $50 and something with Professional V1 within the title is $55.
Out there now at Titleist.com and professional outlets worldwide.
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